{"id":12710,"date":"2022-05-20T15:36:53","date_gmt":"2022-05-20T13:36:53","guid":{"rendered":"https:\/\/strtgy.design\/?post_type=evento&p=12710"},"modified":"2023-08-17T17:58:17","modified_gmt":"2023-08-17T15:58:17","slug":"ascolta-e-crea-con-andrea-scotti-calderini","status":"publish","type":"evento","link":"https:\/\/strtgy.design\/en\/evento\/ascolta-e-crea-con-andrea-scotti-calderini\/","title":{"rendered":"Ascolta e crea"},"content":{"rendered":"

Di cosa si tratta<\/h3>\n

Ti sei mai chiest\u0259 come si fa a generare, sui social, 120 milioni di interazioni l\u2019anno e a creare una community di oltre 9 milioni di persone che interagiscono con i canali Instagram, Facebook, TikTok, YouTube e LinkedIn, in Italia, Regno Unito e Spagna?<\/p>\n

Tutto questo \u00e8 possibile solo grazie ai dati e alla Freeda Platform.<\/b><\/p>\n

In questo STRTGY Meeting conoscerai\u00a0Andrea Scotti Calderini<\/b>, co-fondatore e CEO di Freeda Media & Platform.<\/p>\n

Andrea ci ha permesso di guardare sotto il cofano della Freeda Platform, la piattaforma di data marketing per le imprese in grado di ascoltare e comunicare ai Millennials e alla Gen Z.<\/p>\n

La Freeda Platform estrae centinaia di datapoint da ogni singolo post scomponendolo in elementi semplici e comprensibili dalle macchine che cos\u00ec diventano capaci di individuare velocemente pattern di successo. I team creativi\u00a0 possono cos\u00ec accumulare know how da usare per la creativit\u00e0 successiva e anticipare i trend sul nascere.<\/p>\n

Senza i dati il piano editoriale rimane un costoso esercizio artistico.<\/b><\/p>\n

Lo sanno bene i brand che stanno gi\u00e0 utilizzando la piattaforma come Goovi, KFC, Jeep, Golden Goose, Repower, Giorgio Armani, Prada, Beiersdorf, 1895 by Lavazza, Lemonsoda (solo per citarne alcuni) per i quali, solo nel 2021, Freeda ha realizzato 306 campagne di branded content sui tre paesi, per un totale di 660 contenuti.<\/p>\n

Perch\u00e9 dovresti vederlo<\/h3>\n

Se sei un C-Level, un Marketing Manager, un Creativo che vuole utilizzare i social come motore di comunicazione e crescita del business non puoi perdertelo!<\/p>\n

Scoprirai come acquisire una profonda conoscenza dei gusti e delle preferenze del tuo target, analizzare e comprendere la comunit\u00e0 di riferimento e produrre contenuti che rompono internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

Come Freeda aiuta i brand ad anticipare i trend grazie a una piattaforma che mastica tonnellate di dati per metterli a disposizione dei creativi che non sbagliano un colpo.<\/p>\n","protected":false},"featured_media":22471,"template":"","categories":[20,61],"tags":[],"class_list":["post-12710","evento","type-evento","status-publish","has-post-thumbnail","hentry","category-passati","category-strtgy_layout_eventi_v2"],"acf":[],"yoast_head":"\nAscolta e crea - STRTGY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strtgy.design\/en\/evento\/ascolta-e-crea-con-andrea-scotti-calderini\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ascolta e crea - STRTGY\" \/>\n<meta property=\"og:description\" content=\"Come Freeda aiuta i brand ad anticipare i trend grazie a una piattaforma che mastica tonnellate di dati per metterli a disposizione dei creativi che non sbagliano un colpo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/strtgy.design\/en\/evento\/ascolta-e-crea-con-andrea-scotti-calderini\/\" \/>\n<meta property=\"og:site_name\" content=\"STRTGY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/strtgydesign\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T15:58:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/strtgy.design\/wp-content\/uploads\/2022\/05\/Sito-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1119\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@antoniocivita\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/evento\\\/ascolta-e-crea-con-andrea-scotti-calderini\\\/\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/evento\\\/ascolta-e-crea-con-andrea-scotti-calderini\\\/\",\"name\":\"Ascolta e crea - 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