{"id":6200,"date":"2021-06-10T13:17:15","date_gmt":"2021-06-10T11:17:15","guid":{"rendered":"https:\/\/strtgy.design\/?post_type=evento&p=6200"},"modified":"2023-08-14T10:33:33","modified_gmt":"2023-08-14T08:33:33","slug":"strtgy-meeting-9-ogni-parola-conta-con-francesco-morzaniga","status":"publish","type":"evento","link":"https:\/\/strtgy.design\/en\/evento\/strtgy-meeting-9-ogni-parola-conta-con-francesco-morzaniga\/","title":{"rendered":"Ogni parola conta"},"content":{"rendered":"

Di cosa si tratta<\/h3>\n

Le parole sono importanti, soprattutto se rappresentano la voce con cui un brand parla agli utenti (ops!) alle persone. Quello che rappresenta una solida base per una comunicazione efficace \u00e8 la coerenza<\/b> in ogni touchpoint.<\/p>\n

Francesco \u00e8 stata la voce di NeN energia (oggi direttore creativo di Serenis), ed ogni paragrafo che esce rappresenta un potente prodotto di comunicazione.<\/p>\n

Qual \u00e8 la strategia dietro ad un lavoro cos\u00ec differenziante?<\/b><\/p>\n

Quanto \u00e8 importante la voce di un brand in un mondo in cui non basta solo gridare pi\u00f9 forte o spendere pi\u00f9 budget?<\/b><\/p>\n

Quali sono gli step per costruire una comunicazione realmente efficace?<\/b><\/p>\n

Francesco conosce bene l\u2019importanza delle parole, sa come usarle, e sar\u00e0 con noi per sfatare qualche mito e parlarci del suo lavoro.<\/p>\n

Perch\u00e9 dovresti guardarlo<\/h3>\n

I Brand delegano troppo spesso una componente fondamentale del loro rapporto con le persone. La loro voce<\/strong>.<\/p>\n

Non solo quella delle campagne. Ma di tutte le parole che costituiscono l\u2019esperienza stessa. Dal banner della cookie policy alle faq. Dalla bolletta al customer care.<\/p>\n

Se sei un CEO, CMO, lavori nel marketing o nel design, e hai bisogno di costruire un Brand capace di rimanere impresso nella testa delle persone, neutralizzare la competizione che diventer\u00e0 solo rumore di fondo, questo STRTGY Meeting ti aiuter\u00e0 a utilizzare uno dei pi\u00f9 importanti strumenti di Design al mondo: le parole.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Le parole sono importanti, soprattutto se rappresentano la voce con cui un brand parla agli utenti (ops!) alle persone. Quello che rappresenta una solida base per una comunicazione efficace \u00e8 la coerenza in ogni touchpoint. Francesco \u00e8 la voce di NeN energia, ed ogni paragrafo che esce rappresenta un potente prodotto di comunicazione. <\/p>\n","protected":false},"featured_media":11493,"template":"","categories":[20,61],"tags":[],"class_list":["post-6200","evento","type-evento","status-publish","has-post-thumbnail","hentry","category-passati","category-strtgy_layout_eventi_v2"],"acf":[],"yoast_head":"\nOgni parola conta - STRTGY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strtgy.design\/en\/evento\/strtgy-meeting-9-ogni-parola-conta-con-francesco-morzaniga\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ogni parola conta - STRTGY\" \/>\n<meta property=\"og:description\" content=\"Le parole sono importanti, soprattutto se rappresentano la voce con cui un brand parla agli utenti (ops!) alle persone. 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