{"id":6413,"date":"2021-06-28T07:00:58","date_gmt":"2021-06-28T05:00:58","guid":{"rendered":"https:\/\/strtgy.design\/?post_type=evento&#038;p=6413"},"modified":"2023-08-14T10:45:39","modified_gmt":"2023-08-14T08:45:39","slug":"strtgy-meeting-10-design-driven-innovation-con-mauro-porcini","status":"publish","type":"evento","link":"https:\/\/strtgy.design\/en\/evento\/strtgy-meeting-10-design-driven-innovation-con-mauro-porcini\/","title":{"rendered":"Design Driven Innovation"},"content":{"rendered":"<h3>Di cosa si tratta<\/h3>\n<p>Il Design per troppo tempo \u00e8 stato relegato in scatole chiuse come forma, prodotto, estetica. Il designer del futuro invece appartiene invece al cuore del processo strategico, ed ha un ruolo radicale sul cambiamento dell\u2019organizzazione in cui lavora, ad ogni altezza e profondit\u00e0.<\/p>\n<p>Il Design non \u00e8, e non sar\u00e0 pi\u00f9, una mera mansione accessoria, ma perno della cultura del business e dell\u2019innovazione.<\/p>\n<p><b>Da dove si parte per lavorare sul cambiamento, sul futuro?<\/b><\/p>\n<p><b>Come valorizzare il design e renderlo leva strategica per l\u2019innovazione?<\/b><\/p>\n<p><b>Come un CEO oggi pu\u00f2 innovare in maniera sostenibile, proattiva e design-driven?<\/b><\/p>\n<p>Mauro Porcini, Chief Design Officer di PepsiCo, ha affrontato questo tema, e molti altri, nel suo libro \u201cL\u2019Et\u00e0 dell&#8217;Eccellenza\u201d edito da Il Saggiatore, con un filo rosso molto chiaro: <b>fare innovazione con un solo fine, disegnare un futuro migliore.<\/b><\/p>\n<h3>Il libro<\/h3>\n<p><a href=\"https:\/\/amzn.to\/3zrRlfU\"><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2021\/06\/Book.jpg\" sizes=\"(max-width: 418px) 100vw, 418px\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2021\/06\/Book.jpg 418w, https:\/\/strtgy.design\/wp-content\/uploads\/2021\/06\/Book-236x300.jpg 236w\" alt=\"\" width=\"418\" height=\"531\" \/> <\/a><\/p>\n<h3>Perch\u00e9 dovresti guardarlo<\/h3>\n<p>L&#8217;evento \u00e8 dedicato a CEO, CXO, Managers, Directors, Team Leaders, Imprenditori, Startup Founders, Consulenti Freelancers o semplicemente a innovatori che desiderano capire come i Designer possono cambiare le sorti delle organizzazioni che vogliono crescere portando sul tavolo delle decisioni un nuovo mix di competenze: umane, creative, estetiche, tecniche e di business.<\/p>\n<p>Capirai anche il cosa e il come devono fare i leaders a integrare questi ruoli non solo nell\u2019organigramma ma anche e soprattutto nel processi strategici, creativi e culturali dell\u2019azienda stessa.<a role=\"button\" href=\"#Partecipa\"><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mauro Porcini, SVP &#038; CDO di PepsiCo, ci ha parlato di come i Designer stanno facendo la nuova rivoluzione culturale ed economica, ed ha affrontato questo tema, e molti altri, nel suo libro \u201cL\u2019Et\u00e0 dell\u2019Eccellenza\u201d edito da Il Saggiatore, con un filo rosso molto chiaro: fare innovazione con un solo fine, disegnare un futuro migliore.<\/p>\n","protected":false},"featured_media":11490,"template":"","categories":[20,61],"tags":[],"class_list":["post-6413","evento","type-evento","status-publish","has-post-thumbnail","hentry","category-passati","category-strtgy_layout_eventi_v2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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