{"id":39013,"date":"2025-03-24T06:00:00","date_gmt":"2025-03-24T05:00:00","guid":{"rendered":"https:\/\/strtgy.design\/articles\/its-not-the-same-as-cheating-but-its-really-close-to-it\/"},"modified":"2025-04-03T11:38:30","modified_gmt":"2025-04-03T09:38:30","slug":"its-not-the-same-as-cheating-but-its-really-close-to-it","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/its-not-the-same-as-cheating-but-its-really-close-to-it\/","title":{"rendered":"It’s not the same as cheating, but it’s really close to it"},"content":{"rendered":"\n

Do you know what is the strategic superpower I try to cultivate all the time? <\/p>\n\n

Curiosity<\/a> well applied.<\/p>\n\n

The companies that win are not only those with the best data, but those that notice what others ignore.<\/strong><\/p>\n\n

Innovation does not come from a brilliant isolated insight, <\/strong>but from a deep understanding of how people’s lives are evolving and how companies are trying to keep up with innovation.<\/p>\n\n

One of the most ironic things in the world of organizations is that<\/strong> the more we strive to “solve problems,” the more we risk becoming blind.<\/p>\n\n

Blind to new ideas. Blind to what is changing outside. <\/strong>Blind to everything that does not fit into our corporate mental models.<\/p>\n\n

We spend so much time looking inside, between inefficiencies, meetings, processes, Slack, that we forget to look outside.<\/p>\n\n

Out there, in the marketplace, where crazy, interesting, often revolutionary things happen – and where reality has not yet read our latest business plan.<\/p>\n\n

However, there is one time of the year that I personally look forward to with a strange form of strategic pleasure<\/strong>.<\/p>\n\n

Every year, between late December and February, I take the time to gather the best strategic reports<\/strong> in the areas I follow or that affect my clients.<\/p>\n\n

It is a ritual that helps me refocus my point of view<\/strong>: from the micro to the macro, from the present to the possible, from the local to the global.<\/p>\n\n

A way to see things with new eyes. <\/p>\n\n

To break the corporate spell that makes us believe that “this is how it has always been done.”<\/p>\n\n

To find a clever idea that forces me to stop and think:<\/p>\n\n

\n “What if this changes everything?”<\/strong>\n <\/p>\n\n

I did it again, I did it better<\/h2>\n\n

Last year I did something simple. Perhaps too simple. <\/strong>But which, on balance, vaguely resembled an act of intellectual piracy<\/strong>.<\/p>\n\n

I put a Google Drive folder online<\/a> with the best 200 strategy trends I had found around the world. Result? Over 100,000 views.<\/strong> Hundreds of hits. And an avalanche of messages. <\/p>\n\n

Why did this happen? Perhaps because we live in a world that complicates everything and underestimates the power of curiosity<\/strong>. <\/p>\n\n

Or maybe people need tools to help them navigate<\/strong>, not just inform themselves.<\/p>\n\n

But this year I thought, “What if I made it irresistible?”<\/em><\/p>\n\n

Not only updated with 200 more reports<\/strong> from the biggest brands on the planet.<\/p>\n\n

\n Not just sorted into a database with filters and searches.<\/strong>\n <\/p>\n\n

But improved in depth<\/strong>: each trend now has a concise abstract<\/strong>, a list of key takeaways<\/strong>, and-most importantly-a practical example of application.<\/strong><\/p>\n\n

Because reading is useful, but seeing how you might use a trend in reality<\/em> is another story.<\/p>\n\n

Let’s face it: no one reads 200 PDFs! <\/p>\n\n

But getting into the minds of those who have already read, understood and synthesized them<\/strong>… is the closest thing to cheating in strategy<\/strong>!<\/p>\n\n

Now it is yours!<\/h2>\n\n
\"\"<\/a><\/figure>\n\n

There is a psychological theory (true, heh) that says we value more what has cost us effort.<\/strong><\/p>\n\n

It is the famous “IKEA effect”: you assemble a piece of furniture, you get attached to it.<\/p>\n\n

But what happens when someone else has already done the work? When you find yourself holding 200 trends already read, analyzed, synthesized, with takeaways and practical examples? <\/p>\n\n

It happens that, in order not to fall into the trap of “it was free anyway,” I decided to put it on a fee basis.<\/strong><\/p>\n\n

Not to limit access, but to increase use.<\/strong><\/p>\n\n

Last year I gave away the STRTGY Trends Library to anyone who wanted it. <\/p>\n\n

This year I decided to treat it for what it is: a professional tool.<\/strong><\/p>\n\n

\n Click here for immediate access<\/a>\n <\/p>\n\n

How to make the most of the STRTGY Trends Library<\/h2>\n\n

A collection of strategic trends is useless if it doesn’t make you think differently.<\/p>\n\n

The STRTGY Trends Library is not a catalog to flip through as needed. It is a toolbox for those who want to save time, generate ideas, and-let’s face it-look half a turn ahead of the competition<\/strong>. <\/p>\n\n

Here are 8 brilliant ways to get the most out of this collection.<\/p>\n\n

1. Start with what really matters to you<\/h3>\n\n

Now you can filter everything: by sector (more than 23 different ones, I’m sure yours will be there, and if it’s not, there’s a link to request it).<\/p>\n\n

By topic. Even by company name. <\/p>\n\n

It’s like having a search engine–but that only<\/strong> gives strategically interesting answers.<\/strong><\/p>\n\n

2. Keep abreast of emerging trends<\/h3>\n\n

Trends don’t have the courtesy to wait for you. But this collection does: it will be constantly updated<\/strong>, so you don’t have to go around LinkedIn, reports, newsletters and blogs again every month. <\/p>\n\n

Basically, it is like having a research team working for you without asking for a raise.<\/strong><\/p>\n\n

3. Use reports to update your strategy<\/h3>\n\n

Frameworks, data, models, trends–everything you need to build a strategy that looks like it was thought up by McKinsey itself<\/strong>. Only here the materials are readable. And ready to use. <\/p>\n\n

Use them if you need ideas for the roadmap, a presentation to the board, or to pretend you thought of it yourself.<\/p>\n\n

4. Benchmark and analyze the competition<\/h3>\n\n

Sometimes the best way to innovate is not to invent something new, but to better understand what others are already doing-and<\/strong> to do it better. It’s legal espionage. And elegant. <\/p>\n\n

5. Inspire your team<\/h3>\n\n

You know those meetings where everyone looks at each other, no one talks, and at the end you repeat what you did last year? Here. Project a couple of insights from the STRTGY Trend Library and see what happens. <\/p>\n\n

6. Scout out free spaces and new opportunities<\/h3>\n\n

Trends, if looked at closely, do not just tell what others are doing. They also say what no one does yet.<\/strong><\/p>\n\n

And there the real opportunities open up. Here you find maps to uncharted territory: emerging markets, new needs, ideas waiting to be seized. So much for brainstorming! <\/p>\n\n

7. Contribute to the collection<\/h3>\n\n

Did you find an interesting report? Report it. Because if collective intelligence is the new currency, this collection is your bank account. I will share them along with your link to thank you for your contribution without taking credit. <\/p>\n\n

8. Get visibility<\/h3>\n\n

Have you written something worth reading? You can sponsor your content within the Library and get it seen right where everyone is looking for inspiration and insight.<\/strong> <\/p>\n\n

It’s like product placement. Only it’s your product. <\/p>\n\n

The most interesting insight is never written<\/h2>\n\n

It is between the lines, between the links, between the connections that only you can make.<\/p>\n\n

And so I’m willing to bet that as you explore the STRTGY Trends Library, you’ll come up with a use for it that even I didn’t anticipate.<\/p>\n\n

Please: write to me. <\/p>\n\n

But to bring it out-you have to go in. <\/p>\n\n

Click here and have a seat<\/a>.<\/p>\n\n

ALWAYS MAKE PROGRESS \u2934<\/p>\n\n

Antonio<\/p>\n","protected":false},"excerpt":{"rendered":"

5:10 reading – 200+ strategic trends of 2025. Analyzed, synthesized and ready to use. 8 brilliant ways to use them now and get the most out of them <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-39013","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"\nIt's not the same as cheating, but it's really close to it - STRTGY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strtgy.design\/en\/strtgy-notes-en\/its-not-the-same-as-cheating-but-its-really-close-to-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It's not the same as cheating, but it's really close to it - STRTGY\" \/>\n<meta property=\"og:description\" content=\"5:10 reading - 200+ strategic trends of 2025. 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