{"id":39372,"date":"2023-08-25T16:11:07","date_gmt":"2023-08-25T14:11:07","guid":{"rendered":"https:\/\/strtgy.design\/articles\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\/"},"modified":"2025-04-08T14:07:50","modified_gmt":"2025-04-08T12:07:50","slug":"in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/articles\/okrs-knowledgebase\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\/","title":{"rendered":"In Sales Driven Organizations is the North Star Metric sufficient to measure growth?"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/857893962?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Today I held a Q&amp;A session on LinkedIn about the North Star Metric in a B2B context. The question, posed by Jacopo, was fascinating: how do you find a metric that measures not only profitability, but also growth? <\/p>\n\n<h2 class=\"wp-block-heading\">Question<\/h2>\n\n<p class=\"wp-block-paragraph\">How do you get a better indicator for a B2B services company that measures not only profitability but also growth?<\/p>\n\n<h2 class=\"wp-block-heading\">Answer<\/h2>\n\n<p class=\"wp-block-paragraph\">The answer lies in the interpretation of growth. For some, it is increased margins; for others, it is growth in staff or revenue. Three key areas come to the rescue: the Business North Star, Product Core Metrics and Profit Core Metrics.  <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Business North Star:<\/strong> The number that allows you to predict the success of the organization. For example, in an airline, it might be profit per passenger. <\/li>\n\n\n\n<li><strong>Product Core Metrics:<\/strong> The numbers that show the product is working, such as the number of passengers or projects completed on time.<\/li>\n\n\n\n<li><strong>Profit Core Metrics:<\/strong> Growth ambitions from a financial perspective, important to ownership and management.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">The North Star Metric must link to the mission, vision and strategy. The Product and Profit Core Metrics describe growth ambitions. This three-column breakdown offers a numerical representation of growth in different nuances, providing a complete picture.  <\/p>\n\n<p class=\"wp-block-paragraph\">Want to learn more? Follow me on LinkedIn for future Q&amp;A sessions and learn how choosing the right metrics can transform your company&#8217;s strategy. <\/p>\n\n<h2 class=\"wp-block-heading\">Resources<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strtgy.design\/linkedin\">LinkedIn Profile<\/a><\/li>\n\n\n\n<li>[VIDEO] <a href=\"https:\/\/strtgy.design\/op\/come-la-nsm-cambia-il-comportamento\/\">What happens when you choose the wrong NSM?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today I held a Q&amp;A session on LinkedIn about the North Star Metric in a B2B context. The question, posed by Jacopo, was fascinating: how do you find a metric that measures not only profitability, but also growth? Question How do you get a better indicator for a B2B services company that measures not only [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[99],"tags":[],"class_list":["post-39372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okrs-knowledgebase"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Driven Org. and North Star Metric: is it enough to measure growth?<\/title>\n<meta name=\"description\" content=\"VIDEO. How do you find a metric that measures not only profitability, but also growth? And how does it relate to OKRs?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strtgy.design\/en\/articles\/okrs-knowledgebase\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Driven Org. and North Star Metric: is it enough to measure growth?\" \/>\n<meta property=\"og:description\" content=\"VIDEO. How do you find a metric that measures not only profitability, but also growth? And how does it relate to OKRs?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/strtgy.design\/en\/articles\/okrs-knowledgebase\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"STRTGY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/strtgydesign\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-25T14:11:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T12:07:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/strtgy.design\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-25-at-16.42.00.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antonio Civita\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@antoniocivita\" \/>\n<meta name=\"twitter:site\" content=\"@antoniocivita\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonio Civita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/articles\\\/okrs-knowledgebase\\\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/articles\\\/okrs-knowledgebase\\\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\\\/\"},\"author\":{\"name\":\"Antonio Civita\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/person\\\/d00e99ef70c923c335e31db93709b28a\"},\"headline\":\"In Sales Driven Organizations is the North Star Metric sufficient to measure growth?\",\"datePublished\":\"2023-08-25T14:11:07+00:00\",\"dateModified\":\"2025-04-08T12:07:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/articles\\\/okrs-knowledgebase\\\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\\\/\"},\"wordCount\":261,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/articles\\\/okrs-knowledgebase\\\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Screenshot-2023-08-25-at-16.42.00.jpg\",\"articleSection\":[\"OKRs\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/strtgy.design\\\/en\\\/articles\\\/okrs-knowledgebase\\\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/articles\\\/okrs-knowledgebase\\\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\\\/\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/articles\\\/okrs-knowledgebase\\\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\\\/\",\"name\":\"Sales Driven Org. and North Star Metric: is it enough to measure growth?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/articles\\\/okrs-knowledgebase\\\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/articles\\\/okrs-knowledgebase\\\/in-sales-driven-organizations-is-the-north-star-metric-sufficient-to-measure-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Screenshot-2023-08-25-at-16.42.00.jpg\",\"datePublished\":\"2023-08-25T14:11:07+00:00\",\"dateModified\":\"2025-04-08T12:07:50+00:00\",\"description\":\"VIDEO. 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