{"id":39474,"date":"2022-03-21T07:00:00","date_gmt":"2022-03-21T06:00:00","guid":{"rendered":"https:\/\/strtgy.design\/articles\/social-media-brand-journalism-and-brand-activism\/"},"modified":"2025-04-08T15:03:39","modified_gmt":"2025-04-08T13:03:39","slug":"social-media-brand-journalism-and-brand-activism","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/social-media-brand-journalism-and-brand-activism\/","title":{"rendered":"Social Media, Brand Journalism and Brand Activism"},"content":{"rendered":"\n

Hey, happy Monday!<\/p>\n\n

Super short this week so as not to steal attention from the live events that are certainly denser and richer in content and interaction.<\/p>\n\n

Tonight, Monday, March 21, 6:30 p.m.<\/h3>\n\n

STRTGY Meeting with Francesco Oggiano author of SociAbility<\/a>. We will talk about Social Media, Brand Journalism and Brand Activism<\/strong>. <\/p>\n\n

Your organization is also a media company.<\/strong> We will learn from Francesco Oggiano the basics of journalism and new trends to communicate better, build trust and have customers who will be part of your movement. We will look at some Italian (and non-Italian) examples and give practical advice. You can’t miss it.<\/strong><\/p>\n\n

<\/p>\n\n

Wednesday, March 23, 6:30 p.m.<\/h3>\n\n

The Growth Machine Workshop<\/a>, dedicated to those who want to gain clarity on strategic priorities and accelerate the adoption of OKRs.<\/p>\n\n

Maximum of 10 people for 90 minutes of intense, guided work with the goal of codifying the mechanics of growth<\/strong> into a single outline, valid for every level of the organization, from which to begin the work of defining key metrics, goals and outcomes.<\/p>\n\n

I have conducted this workshop with leaders of organizations in Italy and abroad, and years after its design, the Growth Machine continues to be the most stable element of the strategic and innovation framework of the organizations that have adopted it. It is as powerful as it is simple.<\/p>\n\n

It is necessary to purchase a Pass.<\/strong> This allows you to have colleagues who are really motivated to work with you in the room and, at the same time, support the project by accessing (in the most cost-effective way possible) the tools developed at STRTGY.<\/p>\n\n

Workshop participants benefit from a full refund guarantee<\/strong>. If you have taken part in the workshop properly prepared and despite working together you feel that you have wasted your time, I will refund 100% of your PASS immediately, just email me with your feedback. <\/p>\n\n

<\/p>\n\n

Near future<\/h3>\n\n

The calendar of upcoming events and access to on-demand Replays, is available here strtgy.design\/events <\/a> <\/p>\n\n

These are not webinars.<\/strong> These are real strategic calls with the host! You can turn on the webcam and microphone to intervene! Isn’t that great? <\/p>\n\n

Increasing these appointments is the way to concretize in practical work sessions all the knowledge available for free here. It is my commitment to move from theory to practice as well as an opportunity to collaborate with incredible professionals who are changing the course of their organizations. <\/p>\n\n

I look forward to telling you about the projects I am working on for the next quarter* along with many fellow travelers.<\/p>\n\n

I plan to meet you soon. I do care! <\/p>\n\n

ALWAYS MAKE PROGRESS<\/p>\n\n

– Antonio<\/p>\n\n

* Yes, I wrote quarter instead of quarter i.e. quarter because it is a good strategic planning practice that I use in STRTGY (and that organizations that follow OKR programs also use), I will tell you the details in the book I am writing<\/a> and in next Monday’s newsletter.<\/p>\n","protected":false},"excerpt":{"rendered":"

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