{"id":39486,"date":"2022-02-07T07:00:00","date_gmt":"2022-02-07T06:00:00","guid":{"rendered":"https:\/\/strtgy.design\/articles\/words-of-fire\/"},"modified":"2025-04-08T15:08:38","modified_gmt":"2025-04-08T13:08:38","slug":"words-of-fire","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/words-of-fire\/","title":{"rendered":"Words of fire"},"content":{"rendered":"\n<p>Hey, happy Monday!<\/p>\n\n<p>It is<strong> Note number 100<\/strong>, and I asked myself, how to find the right words to celebrate?  <\/p>\n\n<p>I decided to ask the best in this field-Paolo Borzacchiello.<\/p>\n\n<p>Here is the<strong>official invitation to attend the upcoming STRTGY Meeting<\/strong> that opens the new season of leader appointments reserved for community members.<\/p>\n\n<p><\/p>\n\n<p class=\"has-text-color\" style=\"color:#ff404b\"><strong>\u25cf LIVE STRTGY Meeting \/ Paolo Borzacchiello<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2022\/02\/Facebook-1024x543.jpg\" alt=\"\" class=\"wp-image-9887\" width=\"536\" height=\"284\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2022\/02\/Facebook-1024x543.jpg 1024w, https:\/\/strtgy.design\/wp-content\/uploads\/2022\/02\/Facebook-600x318.jpg 600w, https:\/\/strtgy.design\/wp-content\/uploads\/2022\/02\/Facebook-300x159.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2022\/02\/Facebook-768x407.jpg 768w, https:\/\/strtgy.design\/wp-content\/uploads\/2022\/02\/Facebook.jpg 1189w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"il-potere-delle-parole-per-i-leader-come-comunicare-bene-per-raggiungere-obiettivi-ambiziosi-motivando-e-influenzando-positivamente-colleghi-clienti-e-le-persone-che-ci-ascoltano\">The Power of Words for Leaders. How to communicate well to achieve ambitious goals, motivating and influencing (positively) colleagues, clients and the people who listen to us. <\/h3>\n\n<p>Paolo Borzacchiello is the founder of HCE &#8211; Human Connections Engineering\u00ae and among the leading experts in linguistic intelligence applied to business, for over fifteen years he has been involved in the study and dissemination of everything related to human interactions and, in particular, language.<br\/><\/p>\n\n<p class=\"has-text-color\" style=\"color:#ff404b\">\u25cf Monday, Feb. 14, 2022, 6:30 p.m.<br\/>\u25cf Limited seats, free registration required<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/strtgy.design\/evento\/strtgy-meeting-12-il-potere-delle-parole-per-i-leader-con-paolo-borzacchiello\/\" style=\"background-color:#ffe900\" target=\"_blank\" rel=\"https:\/\/strtgy.design\/evento\/strtgy-meeting-12-il-potere-delle-parole-per-i-leader-con-paolo-borzacchiello\/ noopener\">Request link to participate<\/a><\/div>\n<\/div>\n\n<p><\/p>\n\n<p>\u2014<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"perche-paolo-perche-adesso\">Why Paul? Why now? <\/h3>\n\n<p>Because any strategy to be executed must not only be designed.  <\/p>\n\n<p>Because every goal to be achieved does not simply have to be written in an Excel cell.<\/p>\n\n<p><strong>Your strategy and goals must be sold<\/strong>.<\/p>\n\n<p>That&#8217;s right: <strong>sold<\/strong>.<\/p>\n\n<p>First of all, to the people on your team.<\/p>\n\n<p>To those who can help you reach and overcome them.<\/p>\n\n<p><strong>Selling means transformation.<\/strong><\/p>\n\n<p>From spark to rapidly expanding fire.<\/p>\n\n<p><strong>Gasoline is words.<\/strong><\/p>\n\n<p>Mail, tasks, updates in Slack, messages on Whatsapp, or captions for social network posts, call&#8230;<\/p>\n\n<p>On Monday, Feb. 14, at 6:30 p.m. you will learn from <strong>Paolo Borzacchiello<\/strong> how to create a 100-octane mixture made of testosterone and serotonin, oxytocin and dopamine ready to expand in the combustion chamber that sits in the chest of your interlocutors.  <\/p>\n\n<p>You may decide not to participate, but those who cannot choose the right words risk losing talent, clients, money and time.<\/p>\n\n<p><a href=\"https:\/\/strtgy.design\/evento\/strtgy-meeting-12-il-potere-delle-parole-per-i-leader-con-paolo-borzacchiello\/?acid=%CONTACTID%\">Lock your seat now<\/a>,<\/p>\n\n<p>There are only 100 available.<\/p>\n\n<p>STAY FOCUSED, MAKE FIRE \ud83d\udd25<\/p>\n\n<p>-Antonio<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1:25 a.m. read &#8211;<br \/>\nPaolo Borzacchiello guest speaker at STRTGY February Meeting<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-39486","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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