{"id":39496,"date":"2021-12-06T07:00:05","date_gmt":"2021-12-06T06:00:05","guid":{"rendered":"https:\/\/strtgy.design\/articles\/master-of-coin\/"},"modified":"2021-12-06T07:00:05","modified_gmt":"2021-12-06T06:00:05","slug":"master-of-coin","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/master-of-coin\/","title":{"rendered":"Master of Coin"},"content":{"rendered":"<p>Hey, happy Monday!<br \/>\nThis note will be short, like the time left at the end of the year. Like the time we have left to get the numbers right. <\/p>\n<p>Each week we go through one layer of the organization.<\/p>\n<p>In this note I have collected notes on the top layer, the <strong>Profits<\/strong> layer.<br \/>\nThis is the point at which results materialize and all strategies are measured.<\/p>\n<p>In this layer, the numbers are accessible to only a few people.<br \/>\nYet, if only they had been, they would have allowed us to make different decisions.<\/p>\n<p>But brace yourself for what I am about to say, many companies are not prepared for this&#8230;.<\/p>\n<p><strong>What if they were also deciding how to grow and what to innovate?<\/strong><br \/>\nYes, those in offices that do &#8220;just the math.&#8221;<\/p>\n<p>What if instead of looking at those numbers as financial results, <strong>we interpreted them as signals?<\/strong><\/p>\n<p>What if those in &#8220;administration&#8221; were also <strong>invited to design the future?<\/strong><\/p>\n<p>What if we go to practice?<\/p>\n<p>ALWAYS MAKE PROGRESS<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff48b0;\"><b>\u25cf PROFITS \/ From the block<\/b><\/span><\/p>\n<h2>Master of Coin<\/h2>\n<p>Zach Kirkhorn is Tesla&#8217;s CFO but Elon Musk changed his title to &#8220;Master of Coin&#8221; in a memo after his $1.5 billion investment in Bitcoin last February, but also probably because of his non-marginal contribution to the company&#8217;s innovation.<strong> <\/strong><\/p>\n<p>The most interesting things are happening in the world of decentralized finance from which we can take inspiration for the future of business.<\/p>\n<p><strong>Proof of<\/strong> Profits<br \/>\nIt is precisely when innovations enter people&#8217;s wallets that they become immediately tangible, understood and adopted.<br \/>\nProof that there is profit attracts entrepreneurs to invest. This has always been the case. <\/p>\n<p>Technology and Design are often islands separated from the mainland where inventions crash on the rocks of numbers that don&#8217;t come in.<br \/>\nMany teams live there thinking they can thrive in isolation. They are wrong. <\/p>\n<p>And it is not enough to talk about value if there is no strategy to make it materialize.<\/p>\n<p><strong>Did you realize that cryptos have a design and technology that rocks?<\/strong><\/p>\n<p>The way things are going, those doing business, at any level, will necessarily need to know how this part of finance works and be very strongly inspired to remain competitive.<\/p>\n<p><strong>No one talks about Digital Transformation anymore because this is the new transformation.<\/strong><br \/>\nUnlike the previous one, it is not enough to equip employees with computers and ask them to fill out forms.<\/p>\n<p>This time the transformation is at a deeper level. New technologies are challenging the way people make decisions and cooperate together: <strong>trustless, permissionless, decentralized&#8230;<\/strong> <\/p>\n<p><strong>This transformation is still invisible.  <\/strong>It is made of code that permanently resides in the cloud. Stable, inviolable by definition. The threshold of entry is very high. That is why they seem so difficult to understand.   <\/p>\n<p>Companies as a result will have to learn to <strong>be different again.<\/strong><\/p>\n<p>Instead of having a military hierarchy,<strong> teams could be organized into DAOs<\/strong>, Autonomous and Decentralized Organizations, or as <a href=\"https:\/\/ethereum.org\/it\/dao\/\" target=\"_blank\" rel=\"noopener\">Ethereum<\/a> explains it, an effective and safe way to work with who you want, where you want.<strong> Global access to talent.<\/strong><\/p>\n<p>Your next colleague may have only a nickname and a wallet to <strong>log into company systems<\/strong>. Both of you could be hired through <strong>smart contracts and receive tokens<\/strong> with which the organization will distribute profits. <\/p>\n<p>Those who work in administration will no longer <strong>just<\/strong> need to know how to get into Internet banking and invoices-in-the-cloud but will need to understand what <strong>a corporate wallet<\/strong> is and how to use <strong>it to accept payments, settle invoices and pay taxes in crypto.<\/strong><\/p>\n<p><strong>Marketing will learn to create NTFs<\/strong> instead of carousels on LinkedIn&#8230;<\/p>\n<p>Everyone will be called upon to add their own block to the chain.<\/p>\n<p>The future is exciting.<\/p>\n<p><span style=\"color: #ff48b0;\"><b>\u25cf PROFITS \/ Profitable distractions<\/b><\/span><\/p>\n<p>\ud83d\udcfb OK Spotify Unwrapped is beautiful but after seeing all the shares I didn&#8217;t dare say that. So I&#8217;ll leave it to this AI that will tell you <a href=\"https:\/\/pudding.cool\/2021\/10\/judge-my-music\/\">how much they do \ud83d\udca9 your likes<\/a>. <\/p>\n<p>\ud83c\udf6b Square is now called <a href=\"https:\/\/www.block.xyz\/\">Block<\/a> and will continue to &#8220;build the tools to increase access to the economy&#8221; with its building blocks: Tidal, Cash App, TBD, and Square.<\/p>\n<p>\ud83c\udfc0 <a href=\"https:\/\/krausehouse.club\/\">Krause House<\/a> is a DAO who has decided to buy an NBA team. What it means. That with Web 3.0 people come together and cooperate to own what they are passionate about. In the <a href=\"https:\/\/krausehouse.mirror.xyz\/uLSxAa96TUOzcGo4JKh3sK-tR6y1cLEN6R4iWPuL7P4\">Flightpaper<\/a> they explain it all.   <\/p>\n<p>\ud83e\udd37\ud83c\udffb\u200d\u2642\ufe0f Although Elon Musk says that <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1466320998379175939\">&#8220;Web3 sounds like bs.&#8221;<\/a><\/p>\n<p>\u269b\ufe0f Only 18 companies in the world share 2.4B of funding to create <a href=\"https:\/\/www.nature.com\/immersive\/d41586-021-03401-w\/index.html\">the nuclear fusion reactors<\/a> of the future.<\/p>\n<p>\ud83d\udcac Fifty percent of the messages that of Facebook Messenger come from Cambodia because it is too complicated to write in Khmer with a cell phone, <a href=\"https:\/\/restofworld.org\/2021\/facebook-didnt-know-why-half-of-messengers-voice-traffic-comes-from-cambodia-heres-why\/\">accidentally UX<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>3:30 reading &#8211; How innovations in decentralized finance will change the enterprise.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-39496","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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