{"id":39514,"date":"2021-06-28T07:00:18","date_gmt":"2021-06-28T05:00:18","guid":{"rendered":"https:\/\/strtgy.design\/articles\/design-driven-innovation\/"},"modified":"2021-06-28T07:00:18","modified_gmt":"2021-06-28T05:00:18","slug":"design-driven-innovation","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/","title":{"rendered":"Design Driven Innovation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hey, happy Monday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are still a few seats available for this evening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will finally have a chance to really understand what it means to <\/span><b>Driving Innovation with Design<\/b><span style=\"font-weight: 400;\"> from the voice of the designer and manager at the head of one of the world&#8217;s largest companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At 6:30 p.m. today, June 28, 2021, we will meet Mauro Porcini, SVP and Chief Design Officer of PepsiCo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you also believe that innovation is the key to growth and if you are trying to figure out how to<\/span><b> innovate now, with your team, in your market, with the resources available to you right now,<\/b><span style=\"font-weight: 400;\"> then you can&#8217;t help but join us this evening, soak it all up like a sponge and, if you want to, turn on the microphone and ask your questions yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It works like this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Zoom room only accepts 100 participants, so you must register now.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will receive the link to connect 30 minutes before the event.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I recommend that you click now and take your place in the waiting room.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At 6:30 p.m. sharp I will click on &#8220;Admit all&#8221; and we will start working together.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are the topics we will cover.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>What is the role of Design and the role of the Designer. In what direction are they evolving in relation to the impact on Business. <\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>How to get out of the strategic crisis.<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>How to become a Leader, every day, and lead change.<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>How to identify opportunities and take advantage of them through Design<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>The Future of Computational Design and Data (a PepsiCo case study)<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Q&amp;A<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you know of another place in Italy where you can talk about these issues, not from books or re-shared posts, but from real experiences. You are free not to come. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if connecting with your peers in one of the most vibrant communities that systematically addresses topics in Design, Business and Technology is also important to you, then we look forward to seeing you in the room with us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can change things here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s up to you to decide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shall I wait for you this evening?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good work!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/strtgy.design\/en\/meeting-with-antonio\/\"><span style=\"font-weight: 400;\">Make yourself heard.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lineup unveiled for meeting with Mauro Porcini, SVP &amp; CDO of PepsiCo. Live today, June 28, 6:30 p.m. only on STRTGY <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-39514","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design Driven Innovation - STRTGY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Driven Innovation - STRTGY\" \/>\n<meta property=\"og:description\" content=\"Lineup unveiled for meeting with Mauro Porcini, SVP &amp; CDO of PepsiCo. Live today, June 28, 6:30 p.m. only on STRTGY\" \/>\n<meta property=\"og:url\" content=\"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"STRTGY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/strtgydesign\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-28T05:00:18+00:00\" \/>\n<meta name=\"author\" content=\"Antonio Civita\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@antoniocivita\" \/>\n<meta name=\"twitter:site\" content=\"@antoniocivita\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonio Civita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/design-driven-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/design-driven-innovation\\\/\"},\"author\":{\"name\":\"Antonio Civita\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/person\\\/d00e99ef70c923c335e31db93709b28a\"},\"headline\":\"Design Driven Innovation\",\"datePublished\":\"2021-06-28T05:00:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/design-driven-innovation\\\/\"},\"wordCount\":364,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#organization\"},\"articleSection\":[\"STRTGY Notes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/design-driven-innovation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/design-driven-innovation\\\/\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/design-driven-innovation\\\/\",\"name\":\"Design Driven Innovation - STRTGY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#website\"},\"datePublished\":\"2021-06-28T05:00:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/design-driven-innovation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/design-driven-innovation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/design-driven-innovation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/strtgy.design\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/strtgy.design\\\/en\\\/category\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Design Driven Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/\",\"name\":\"STRTGY\",\"description\":\"Design + Business + Tech\",\"publisher\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/strtgy.design\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#organization\",\"name\":\"STRTGY\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/STRTGY-Symbol.png\",\"contentUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/STRTGY-Symbol.png\",\"width\":160,\"height\":160,\"caption\":\"STRTGY\"},\"image\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/strtgydesign\",\"https:\\\/\\\/x.com\\\/antoniocivita\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/strtgy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/person\\\/d00e99ef70c923c335e31db93709b28a\",\"name\":\"Antonio Civita\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/litespeed\\\/avatar\\\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614\",\"url\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/litespeed\\\/avatar\\\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614\",\"contentUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/litespeed\\\/avatar\\\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614\",\"caption\":\"Antonio Civita\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design Driven Innovation - STRTGY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Design Driven Innovation - STRTGY","og_description":"Lineup unveiled for meeting with Mauro Porcini, SVP &amp; CDO of PepsiCo. Live today, June 28, 6:30 p.m. only on STRTGY","og_url":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/","og_site_name":"STRTGY","article_publisher":"https:\/\/www.facebook.com\/strtgydesign","article_published_time":"2021-06-28T05:00:18+00:00","author":"Antonio Civita","twitter_card":"summary_large_image","twitter_creator":"@antoniocivita","twitter_site":"@antoniocivita","twitter_misc":{"Written by":"Antonio Civita","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/#article","isPartOf":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/"},"author":{"name":"Antonio Civita","@id":"https:\/\/strtgy.design\/en\/#\/schema\/person\/d00e99ef70c923c335e31db93709b28a"},"headline":"Design Driven Innovation","datePublished":"2021-06-28T05:00:18+00:00","mainEntityOfPage":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/"},"wordCount":364,"commentCount":0,"publisher":{"@id":"https:\/\/strtgy.design\/en\/#organization"},"articleSection":["STRTGY Notes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/","url":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/","name":"Design Driven Innovation - STRTGY","isPartOf":{"@id":"https:\/\/strtgy.design\/en\/#website"},"datePublished":"2021-06-28T05:00:18+00:00","breadcrumb":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/design-driven-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/strtgy.design\/en\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/strtgy.design\/en\/category\/articles\/"},{"@type":"ListItem","position":3,"name":"Design Driven Innovation"}]},{"@type":"WebSite","@id":"https:\/\/strtgy.design\/en\/#website","url":"https:\/\/strtgy.design\/en\/","name":"STRTGY","description":"Design + Business + Tech","publisher":{"@id":"https:\/\/strtgy.design\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/strtgy.design\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/strtgy.design\/en\/#organization","name":"STRTGY","url":"https:\/\/strtgy.design\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/strtgy.design\/en\/#\/schema\/logo\/image\/","url":"https:\/\/strtgy.design\/wp-content\/uploads\/2024\/04\/STRTGY-Symbol.png","contentUrl":"https:\/\/strtgy.design\/wp-content\/uploads\/2024\/04\/STRTGY-Symbol.png","width":160,"height":160,"caption":"STRTGY"},"image":{"@id":"https:\/\/strtgy.design\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/strtgydesign","https:\/\/x.com\/antoniocivita","https:\/\/www.linkedin.com\/company\/strtgy\/"]},{"@type":"Person","@id":"https:\/\/strtgy.design\/en\/#\/schema\/person\/d00e99ef70c923c335e31db93709b28a","name":"Antonio Civita","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/strtgy.design\/wp-content\/litespeed\/avatar\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614","url":"https:\/\/strtgy.design\/wp-content\/litespeed\/avatar\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614","contentUrl":"https:\/\/strtgy.design\/wp-content\/litespeed\/avatar\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614","caption":"Antonio Civita"}}]}},"_links":{"self":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/posts\/39514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/comments?post=39514"}],"version-history":[{"count":0,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/posts\/39514\/revisions"}],"wp:attachment":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/media?parent=39514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/categories?post=39514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/tags?post=39514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}