{"id":39516,"date":"2021-06-14T07:00:48","date_gmt":"2021-06-14T05:00:48","guid":{"rendered":"https:\/\/strtgy.design\/articles\/the-design-revolution\/"},"modified":"2021-06-14T07:00:48","modified_gmt":"2021-06-14T05:00:48","slug":"the-design-revolution","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-design-revolution\/","title":{"rendered":"The Design Revolution"},"content":{"rendered":"

Hey, happy Monday!<\/span><\/p>\n

I have a wonderful announcement to make, I was looking forward to it!<\/span><\/p>\n

After the beautiful <\/span>STRTGY Meeting with Francesco Morzaniga, Voice of NeN<\/b>, in which we definitely understood that <\/span>strategy means winning by surprising the opponent<\/b>, and in particular how <\/span>NeN has engineered its Design process by putting words at the center<\/b> in an industry, the energy market, that seemed to have run out of them long ago, it is time to announce the next meeting.<\/span><\/p>\n

Monday, June 28, 6:30 p.m.<\/b>, brace yourself, I want to invite you to a <\/span>STRTGY Meeting<\/b> with a great Italian designer: <\/span>Mauro Porcini, SVP and Chief Design Officer of Pepsico.<\/b>.<\/span><\/p>\n

We will talk about <\/span>Design Driven Innovation<\/b>. About how Designers can change the fortunes of organizations that want to grow by bringing a new mix of skills to the decision-making table: human, creative, aesthetic, technical, and business.<\/span><\/p>\n

We will also understand the what and how leaders, CEOs and Managers must do to integrate these roles not only into the organizational chart but also and especially into the strategic, creative and cultural processes of the company itself.<\/span><\/p>\n

If you have already had the pleasure of being among the hundreds of professionals to have already attended a STRTGY Meeting, or watched the Replay of past events, you will know that <\/span>there is no better event to connect with and learn from leaders in innovation<\/b>, from those who are really doing it, day in and day out, in Italy.<\/span><\/p>\n

Be sure to secure your seat before proceeding further.<\/span><\/p>\n

Only the 100 people are allowed in the Zoom room.<\/span><\/p>\n

STRTGY Meeting No.10 with Mauro Porcini – RSVP<\/a><\/p>\n

To arrive ready for the future<\/h2>\n

Here are my notes to prepare you for the meeting.<\/span><\/p>\n

In November 2020, in a beautiful note, I talked about the<\/span>Impact of Design on the Italian Economy<\/span><\/a>. On that occasion I interviewed Domenico Sturabotti, president of Symbola, immediately after the presentation of his <\/span>Design Economy 2020<\/b>, available for free at <\/span>this link<\/span><\/a>.<\/span><\/p>\n

In the report, the only one in Italy that investigates and puts numbers to this strategic sector, it is clear that winning companies have a recipe for success. They use Design as a Process or Strategy and not just Make-up for the product. <\/span><\/p>\n

A few days ago, Mauro Porcini published his first book: <\/span>“The Age of Excellence” The Age of Excellence (Culture) (p. 400). The Assayer. <\/span><\/a> <\/span><\/p>\n

With his incredible experience in organizations such as 3M and Pepsico, Mauro Porcini accurately decodes the evolving role of design and the designer and how they are no longer responsible for an aesthetic project but for a cultural and economic revolution.<\/span><\/p>\n

The book is filled with testimonies that are impossible not to hear like this one.<\/span><\/p>\n

“If you want to invest millions of dollars in a design function and literally burn your money then exclude your designers from the development processes, give them over exclusively to marketing and r&d, and then involve the creatives in the role of decorators at the end of the road, before production, to do some formal tweaking, to make the product look better.” – Mauro Porcini<\/span><\/p><\/blockquote>\n

Meeting on the 28th will be a great opportunity to change things together.<\/span><\/p>\n

Can’ t wait to work together.<\/span><\/p>\n

Good work!<\/span>
\n<\/span>Make yourself heard.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

2:23 of reading – No longer just aesthetic but cultural and economic – Contains important announcement!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-39516","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"\nThe Design Revolution - STRTGY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-design-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Design Revolution - 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