{"id":39518,"date":"2021-05-24T07:00:43","date_gmt":"2021-05-24T05:00:43","guid":{"rendered":"https:\/\/strtgy.design\/articles\/data-sets-us-free\/"},"modified":"2021-05-24T07:00:43","modified_gmt":"2021-05-24T05:00:43","slug":"data-sets-us-free","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/data-sets-us-free\/","title":{"rendered":"Data sets us free"},"content":{"rendered":"

Hey, happy Monday!<\/span><\/p>\n

It was exciting to meet, albeit virtually, outside this newsletter. <\/span>Did you make it to participate?<\/span><\/p>\n

The STRTGY Meetings are key moments for our community.<\/span><\/p>\n

Not only are they the time where we manifest ourselves in the flesh and can interact, but they are, above all, extremely valuable learning opportunities.<\/span><\/p>\n

In any case, I can assure you that they are not finished; on the contrary. <\/span>Get ready the best is yet to come. <\/b>Check our emails throughout the week, we will be announcing the next guest on Wednesday, and I’m sure you won’t want to miss it.<\/span><\/p>\n

In the meantime, if you want to go over some of the steps or if you simply didn’t get a chance to attend live, know that starting today you can access Replays of all STRTGY Meetings. Free and on-demand. <\/span><\/p>\n

You can visit <\/span>the archive of events<\/span><\/a> and choose from the “on-demand recordings” section the one you want to cover. <\/span> <\/p>\n

Would you like to suggest a guest or give us feedback?<\/b><\/p>\n

Go ahead and respond to this email. I always read, respond as soon as I can, but most importantly I really use all the feedback to improve your experience. <\/span><\/p>\n

I share with you some reflections after these first two meetings dense with information you could not have found elsewhere.<\/span><\/p>\n

Reading signals from the future<\/h2>\n

What do an Influencer Marketing agency and one of the most important Advertising agencies we have in Italy have in common?<\/span><\/p>\n

They help their clients build the future.<\/b><\/p>\n

Michele Pagani, Head of Media Strategy at Gummy Industries and Founder of Flatmates, told us about how Brands use Creators to be able to achieve essentially two goals: to reach an audience that is not currently paying attention, thus reaching non-customers by definition, and to simultaneously fill a language gap that makes them credible in the eyes of that same audience.<\/span><\/p>\n

Marcello Ascani, a 600k sub on Youtube alone, was very clear: Creators need freedom, madness and respect for their followers in order to create high-engagement content. <\/span><\/p>\n

On the concept of freedom we come back to toward the end, let’s stay for a second on respect for one’s audience.<\/span><\/p>\n

I was impressed with Marcello’s ability to understand so well what people like about his content consumption. I’m sure this is not just a trait of his but of all Content Creators who constantly have to satisfy their viewers…and make money. <\/span><\/p>\n

They do this by looking at the data, understanding the algorithms and using them to their advantage.<\/span><\/p>\n

They are consistent in what works, with a systematic and precise content production pipeline, but they are brave enough to experiment with new things (in a story on Instagram for example, Marcello talked about the results of a long video shot completely vertically, something he had never done before).<\/span><\/p>\n

How many companies, including our own, can we say have these characteristics?<\/b><\/p>\n