{"id":39520,"date":"2021-05-10T07:30:09","date_gmt":"2021-05-10T05:30:09","guid":{"rendered":"https:\/\/strtgy.design\/articles\/strtgy-meeting-7-influencer-marketing-redefined\/"},"modified":"2021-05-10T07:30:09","modified_gmt":"2021-05-10T05:30:09","slug":"strtgy-meeting-7-influencer-marketing-redefined","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/strtgy-meeting-7-influencer-marketing-redefined\/","title":{"rendered":"STRTGY Meeting #7: Influencer Marketing Redefined"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hey, happy Monday!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we want to invest in something&#8211;whether it&#8217;s a pair of socks from MUJI or a credit card from N26 we seek reassurance before deciding&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if the trial is free. Even if there is no risk of being ripped off, we seek reassurance from those who have done it before us. All of our customers are like that.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then the question is in order.<\/span><\/p>\n<p><b>How can we integrate an influencer marketing strategy into our strategy?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83e\udd33 What is the real return on investment?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcc8 What are the numbers that make sense to keep track of?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2728 How to build a relationship with content creators?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc1c Nano \ud83d\udd2cMicro \ud83c\udf0d Macro \ud83e\ude90 Mega Influencers. How do you choose the right influencers? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udf7f How do you create content that rocks?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data from <\/span><a href=\"https:\/\/mediakix.com\/\"><span style=\"font-weight: 400;\">Mediakix<\/span><\/a><span style=\"font-weight: 400;\"> project that $8 billion will be invested in 2022 to pay content creators&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On their site is published this beautiful article: <\/span><a href=\"https:\/\/mediakix.com\/influencer-marketing-resources\/influencer-marketing-statistics\/\"><span style=\"font-weight: 400;\">&#8220;INFLUENCER MARKETING STATISTICS EVERY MARKETER NEEDS TO KNOW.&#8221; <\/span><\/a><span style=\"font-weight: 400;\">But they&#8217;re based in California, so who trusts them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who in Italy can give us a real, honest and professional picture of the situation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tonight I invited you, <\/span><b>Marcello Ascani <\/b><span style=\"font-weight: 400;\">Youtuber with 600 thousand channel subscribers and <\/span><b>Michele Pagani<\/b><span style=\"font-weight: 400;\">, Head of Media Strategy at Gummy Industries, to talk about this whole influencers thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marcello and Michele have prepared a presentation with a decalogue, 10 points that analyze with laser precision a topic that is not precise.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will do this in a big Zoom call where every member of the community can have a voice. The event is called STRTGY Meeting. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will receive the link to the call only 30 minutes before our appointment. Be sure to log in to Zoom as soon as you receive it. Only 100 spots are available.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can register or invite registration here.<\/span><\/p>\n<p><a href=\"https:\/\/strtgy.design\/evento\/strtgy-meeting-7-influencer-marketing-redefined\/\"><span style=\"font-weight: 400;\">https:\/\/strtgy.design\/evento\/strtgy-meeting-7-influencer-marketing-redefined\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Good work!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See you this evening!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1:26 of reading &#8211; What did a 600k subs influencer and a Head of Strategy at one of Italy&#8217;s most creative agencies learn? 10 scams to rock the internet <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-39520","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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