{"id":39525,"date":"2021-04-12T07:00:05","date_gmt":"2021-04-12T05:00:05","guid":{"rendered":"https:\/\/strtgy.design\/articles\/kpi-kopy-paste-immediately\/"},"modified":"2021-04-12T07:00:05","modified_gmt":"2021-04-12T05:00:05","slug":"kpi-kopy-paste-immediately","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/kpi-kopy-paste-immediately\/","title":{"rendered":"KPI: Kopy &amp; Paste Immediately"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hey, happy Monday!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This note, like all the ones you receive, are my notes from the real world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When something works I am happy to make it public. That means you can come back to these newsletters whenever you want and implement what you need. So many people do that. They thank me afterward.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A big part of my job is to simplify things so that everyone can do them in the best way possible. Even the most complex ones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a bad habit of doing <\/span><b>Management by Expectation<\/b><span style=\"font-weight: 400;\">, that is, the people we work with are expected to read our minds. The problem is not the people, it is not malice or incompetence, the fact is that it is really hard to define the parameters of success. There is only time to do and never time to learn. Especially if the activities are always new and hyper specialized.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When something is not working, it is very likely that somewhere someone will call a meeting to point the finger at someone else. Surely that doesn&#8217;t solve the problem. <\/span><\/p>\n<h2>What would happen instead if the work were technically designed not to fail?<\/h2>\n<p><span style=\"font-weight: 400;\">What if we stopped controlling people and devoted ourselves to designing the system?<\/span><\/p>\n<p><b>The first thing that can happen is to realize you don&#8217;t have a system.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Where do your customers come from? (Personal Network excluded) <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How much are you spending to acquire them? Who is contacting them? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do your customers do with your products? Are they satisfied or do they simply pay (for a little longer)?   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At what point are they stuck?  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I learned that if you really want to make people free and proud to work with you, you have to make sure they achieve success.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn&#8217;t mean you have to work for them, it means you have to design the car you are inviting them to ride in. For a ride. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your job is to make sure that the destination is not only clear and inspiring but most importantly that the journey is exciting and safe.<\/span><\/p>\n<p><b>And how do you do that?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can avoid driving blindfolded in the meantime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is in this note.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From Managing by Expectation to <\/span><b>Managing by Real Time Numbers.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Should you be leading the entire company or a specific team, I have gathered the most important numbers you need to keep track of, by individual team.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C-Level<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fulfillment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operations<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You will find them all at the bottom, but first&#8230;<\/span><\/p>\n<h2>KPI: Kopy &amp; Paste Immediately<\/h2>\n<p><span style=\"font-weight: 400;\">This note is not meant to teach you what KPIs are, who invented them, and what agile philosophy is behind them. No no no&#8230; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This note contains a precise command. <\/span><b>Copy and Paste these inputs <\/b><span style=\"font-weight: 400;\">within the best strategy tool ever invented: the <\/span><a href=\"https:\/\/strtgy.design\/strtgy-notes\/il-miglior-tool-di-strategia-al-mondo\/\"><span style=\"font-weight: 400;\">spreadsheet<\/span><\/a><span style=\"font-weight: 400;\">. And do it now! \ud83d\ude42<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do it in the simplest form possible. Think about cell colors and fonts later. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the rows write what to measure, on the columns the days.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start each meeting from this sheet. You must build a habit not inflict an obligation. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include the link to the spreadsheet automatically in the description of each meeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure they are accurate. Having wrong numbers is worse than not having them; you can automate the collection if you want. <\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><b>&#8220;I have the numbers. I just have to ask them to&#8230;&#8221;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is likely to be true, but numbers are not needed tomorrow, a week from now, or next quarter. Numbers are always needed. Even just writing them in the right cell gives you situational awareness. It is your ritual. You can share it, not skip it.    <\/span><\/p>\n<p><b>&#8220;Yes but we would like to use\/already use OKRs&#8230;&#8221;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Great. No problem. KPIs are the only element compatible with all existing management techniques. Not just OKRs.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">KPIs are a fundamental part of OKRs. They are not a substitute. In fact, it is important that you track performance through KPIs, which are atomic, independent measurements of the effect of your work. In the execution of your strategy only certain KPIs will become Key Results, Key Result in fact, which you will use to measure progress toward achieving your goal.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also increasingly common for organizations that want to gain strategic agility and use other &#8220;non-OKRs&#8221; management techniques to decide to adopt only the good of the methodology such as critical thinking skills or even the pace and quality of meetings. There is no need to become fundamentalists.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might want to take a look at the note in which I talk about <\/span><a href=\"https:\/\/strtgy.design\/strtgy-notes\/micro-okrs-mega-impatto\/\"><span style=\"font-weight: 400;\">Micro OKRs<\/span><\/a><span style=\"font-weight: 400;\">. Those who read it called it a &#8220;lifesaver&#8221;!!!<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5759\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-11-at-16.15.25-853x1024.png\" alt=\"\" width=\"498\" height=\"598\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-11-at-16.15.25-853x1024.png 853w, https:\/\/strtgy.design\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-11-at-16.15.25-600x720.png 600w, https:\/\/strtgy.design\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-11-at-16.15.25-250x300.png 250w, https:\/\/strtgy.design\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-11-at-16.15.25-768x922.png 768w, https:\/\/strtgy.design\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-11-at-16.15.25.png 976w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/p>\n<h2>The complete list of KPIs, team by team.<\/h2>\n<p><span style=\"font-weight: 400;\">Okay, here we go. Here are all the &#8220;measurables.&#8221; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The level of measurement can be daily, weekly or monthly&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some teams can, indeed should, use the same KPIs to support each other, for example Marketing and Sales.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">C-Level<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growth in Turnover  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profit  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turnover<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Margin  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CLV &#8211; Customer Lifetime Value<\/span><\/li>\n<\/ol>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Finance<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Money in the account<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turnover<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profit margin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recurring Revenue<\/span><\/li>\n<\/ol>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Marketing<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Opportunities by Channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Marketing Expenses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing Costs per Client<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost of Acquisition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion Rate between Sales Opportunity and Contract Signed by Channel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of Inbound Referrals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ADV expenses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROI on ADV expenditures<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email \/ Contact<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Active<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Opening Rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Click Rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Disenrollment Rate<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Sales<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turnover<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion Rate between Sales Opportunity and Contract Signed by Channel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CLV &#8211; Customer Lifetime Value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Value of sales  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversations\/Meetings\/Telephones of the Commercials.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion rate for Commercial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time in days from Acquisition to Contract signing.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turnover by product  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Value of pipeline opportunities (CRM)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average order value (AOV)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NPS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refunds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of Referrals in Contact<\/span><\/li>\n<\/ol>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Fulfillment<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CLV &#8211; Customer Lifetime Value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Churn Rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NPS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support Ticket Number<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refunds<\/span><\/li>\n<\/ol>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Operations<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Margin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turnover \/ Employees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Margin \/ Employees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pipeline candidates in the Hiring by Team process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hiring Rate by Team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support Ticket Number<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You have everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good work!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/strtgy.design\/en\/meeting-with-antonio\/\"><span style=\"font-weight: 400;\">Get in touch and tell me how it&#8217;s going.<\/span><\/a><span style=\"font-weight: 400;\">, I care.<\/span><\/p>\n<p>\ud83d\udc4b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4:18 of reading &#8211; The complete list of KPIs, team by team.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-39525","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI: Kopy &amp; Paste Immediately - STRTGY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strtgy.design\/en\/strtgy-notes-en\/kpi-kopy-paste-immediately\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI: Kopy &amp; 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