{"id":39534,"date":"2021-02-01T07:00:04","date_gmt":"2021-02-01T06:00:04","guid":{"rendered":"https:\/\/strtgy.design\/articles\/going-in-the-right-direction\/"},"modified":"2021-02-01T07:00:04","modified_gmt":"2021-02-01T06:00:04","slug":"going-in-the-right-direction","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/going-in-the-right-direction\/","title":{"rendered":"Going in the right direction"},"content":{"rendered":"

Hey, happy Monday!<\/span><\/p>\n

Today is not February 1. <\/span>Today it is 9% in 2021. <\/b>How is he doing?<\/span><\/p>\n

This is the last in a series of 3 notes written for the sole purpose of providing you with an <\/span>arch<\/b>, <\/span>arrows<\/b> and above all <\/span>a deadly aim<\/b> to hit whatever target you have decided to aim at in this 2021.<\/span><\/p>\n

Let’s get to work.<\/span><\/p>\n

Summary of previous episodes<\/h2>\n

No. 51 – Everybody XaaS<\/span><\/a><\/p>\n

No. 52 – Real-time numbers<\/span><\/a><\/p>\n

It is clear now that we are no longer in the business of products (and services) but we are in the <\/span>business of eXperiences as a Service<\/b>.<\/span><\/p>\n

People seek short-term relationships with brands that enable them to improve particular areas of their lives. They do not buy a particular product because they need it, but momentarily invest in a service that allows them to achieve a tangible result. The better the experience, the higher the chance they will continue to pay for it in the future. <\/span><\/p>\n

The paradigm shift occurs at the moment when <\/span>this no longer applies only to software or services but also applies to physical products, both b2b and b2c.<\/b><\/p>\n