{"id":39549,"date":"2020-09-28T07:00:12","date_gmt":"2020-09-28T05:00:12","guid":{"rendered":"https:\/\/strtgy.design\/articles\/the-seed-of-success\/"},"modified":"2020-09-28T07:00:12","modified_gmt":"2020-09-28T05:00:12","slug":"the-seed-of-success","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-seed-of-success\/","title":{"rendered":"The seed of success"},"content":{"rendered":"

Hey, happy Monday!<\/span><\/p>\n

When you signed up for this newsletter, I did not ask you for too much information. In fact, other than your email address no additional personal information. <\/span><\/p>\n

Today, however, I want to ask you a question: <\/span>What are you selling?<\/b><\/p>\n

You personally, or the company you work for.<\/span><\/p>\n

What is your product?<\/strong><\/p>\n

A practical exercise<\/h2>\n

I happened in the last period to work on two projects that had one thing in common. <\/span>There was no clear understanding of the product they were selling.<\/b><\/p>\n

Boy a big problem you must be thinking!<\/span><\/p>\n

It must have happened to you, too, that looking at the site you must have wondered: <\/span>mhhh… nice, but what are they selling?<\/b><\/p>\n

The equation is simple: if you don’t understand it, you can’t buy it.<\/span><\/p>\n

From the feedback I get, I have realized that one of the most valued qualities of this newsletter is the pragmatism. The fact that by the time you finish reading it you can already change something in the way you work. <\/span><\/p>\n

So I asked myself, how can I improve sales of your product\/service in just 5 minutes of reading this newsletter?<\/span><\/p>\n

I’m going to help you figure out if you’re selling one of these 4 things because if you’re selling something else you’re probably encountering difficulties.<\/span><\/p>\n

These four things are:<\/span><\/p>\n

    \n
  1. Money<\/span><\/li>\n
  2. Time<\/span><\/li>\n
  3. Sex<\/span><\/li>\n
  4. Tranquility<\/span><\/li>\n<\/ol>\n

    The basics<\/h2>\n

    In the meantime, it is important to agree that no one cares about the technology you own, the software you use, the decor of your office, the chemical ingredients in Latin printed on the label…<\/span><\/p>\n

    People care that you can solve <\/span>the problem<\/b>.<\/span><\/p>\n

    Design Thinking experts might tell you things like “people want to be better”-and that’s right because anything your product does outside of solving the problem just pisses them off, which is exactly the opposite of being better.<\/span><\/p>\n

    Then you need to be sure that everything about your product is aligned with that problem. From communication to distribution, from aesthetics to user experience… <\/span><\/p>\n

    Otherwise any effort will be in vain.<\/span><\/p>\n

    If you disagree you can unsubscribe right away or together we can simplify the issue and try to figure out if your product falls into one of these four categories and mark things to fix as early as today.<\/span><\/p>\n

    Imagine your product as a fruit. In the center is a seed and around it is everything else. The pulp, the taste, the smell, the color–it all depends on the seed. If the seed changes, the fruit changes. You can’t give people an apple that tastes like radicchio–even if you were good at selling it, they would spit it out, and they would change greengrocers. <\/span><\/p>\n

    So let’s find the seed…<\/span><\/p>\n

    Money<\/h2>\n

    If your product solves the problem of growing, earning or saving money then this is your seed.<\/span><\/p>\n

    It is not just about financial products. <\/span><\/p>\n

    Think of the seed as the ultimate benefit of your product.<\/b><\/p>\n

    You could sell a tool to improve e-commerce performance, to get more people to a restaurant, or an app to save money on utility bills–the benefit is identical and is related to improving your client’s financial situation.<\/span><\/p>\n

    Get it right.<\/span><\/p>\n