{"id":39555,"date":"2020-08-10T07:00:02","date_gmt":"2020-08-10T05:00:02","guid":{"rendered":"https:\/\/strtgy.design\/articles\/innovation-in-action\/"},"modified":"2020-08-10T07:00:02","modified_gmt":"2020-08-10T05:00:02","slug":"innovation-in-action","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/innovation-in-action\/","title":{"rendered":"Innovation in action"},"content":{"rendered":"<h6>This is the summer version of STRTGY Notes, the popular 1,000-word newsletters that more than 1,600 professionals and entrepreneurs read to understand how to unlock the innovative potential of the organizations they work with every day and create the next competitive advantage.<\/h6>\n<p><span style=\"font-weight: 400;\">Hey, happy Monday,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">this edition finds us in the hottest week of the year, and I wondered how I could give you a fresh breath of ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of the ideas I have selected, I have chosen to show you only those that have actually been implemented. So everything included in this email is innovation that has actually seen the light of day, which shows that it is possible to bring bold, original, visionary projects to market, quickly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This period of apparent tranquility in which the next meeting is postponed until &#8220;after the vacations&#8221; is the best time to recharge your energy and invest in your next competitive advantage to finally stop wondering:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 1.6em; line-height: 1.4em;\">&#8220;Why don&#8217;t my team and boss (or my clients&#8217; teams) support innovation in the company?&#8221;<\/span><\/p><\/blockquote>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">The reality is that innovation needs discipline.  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can read this and many other newsletters, or sign up for a course for \u20ac9.99, but if you don&#8217;t have a way to apply with your team, in your company, what you have learned, nothing will change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the coming weeks, the third edition of the <\/span><b>Design STRTGY for Business Innovation LIVE Program<\/b><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">It will start in the second half of September, boasts an NPS of 86 points and feedback like this:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 1.4em; line-height: 1.3em;\">&#8220;A path that opens up lateral, absolutely non-trivial, stimulating perspectives of thought. It is like discovering a new world!&#8221;<\/span><\/p><\/blockquote>\n<blockquote style=\"font-weight: 400; font-size: 1em; line-height: 1.3em;\"><p><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1575\" style=\"border-radius: 100px;\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/11-serena-150x150.jpg\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/11-serena-150x150.jpg 150w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/11-serena-100x100.jpg 100w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/11-serena.jpg 200w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><br \/>\n<strong>Serena Ciriello<\/strong><br \/>\n<span style=\"color: #808080;\">Senior Copywriter &amp; Strategist at Humus Design<\/span><br \/>\n<span style=\"color: #808080;\">Lecturer of the course Strategy &amp; Planning NABA, Rome<\/span><br \/>\n<span style=\"color: #999999;\">Attended the first edition of the program<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I will explain everything in the next emails, so sign up and wait for the welcome email.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add my address to contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you use Gmail, move this note to the Main section<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By selecting the little arrow next to the little star that indicates that this conversation is important&#8211;to me it is \ud83d\ude09<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you would like to reserve your spot on the Waiting List I am creating just click here<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a style=\"background-color: #ffe900; color: #000; padding: 1em 1.5em; border-radius: 4px;\" href=\"mailto:ac@strtgy.design?subject=Waiting%20List%20Design%20STRTGY%20for%20Business%20Innovation%20LIVE%20Program%20&amp;body=Ciao%2C%20mi%20chiamo%20%20_______________%20_________________%2C%20e%20mi%20piacerebbe%20aggiungere%20il%20mio%20indirizzo%20alla%20Waiting%20List%20del%20programma%20di%20innovazione%20che%20inizier%C3%A0%20a%20settembre.%20Attualmente%20lavoro%20come%20________%20presso%20__________%20da%20___%20anni.All'interno%20del%20mio%20team%2Fmia%20azienda7team%20dei%20miei%20clienti%20quando%20lavoro%20a%20progetti%20innovativi%20dai%20quali%20ci%20si%20aspetta%20un%20grande%20impatto%2C%20il%20problema%20pi%C3%B9%20grande%20che%2C%20se%20risolto%2C%20mi%20farebbe%20lavorare%2010%20volte%20meglio%20%C3%A8%20_______________________.%20Mi%20piacerebbe%20invece%20imparare%2Fapprofondire%20________________%20per%20essere%20pi%C3%B9%20____________.Il%20momento%20migliore%20per%20frequentare%20le%20sessioni%20live%20%C3%A8%20LUN%2C%20MAR%2C%20MER%2C%20GIO%2C%20VEN%2C%20SAB%2C%20DOM%20dalle%2000%3A00%20alle%2000%3A00\">Add me to the Waiting List<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Reimagine what is possible to do!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Happy reading!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Make yourself heard.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1579 size-medium\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/01_itsnicethat-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/01_itsnicethat-300x169.png 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/01_itsnicethat.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Designs for a socially distanced city<br \/>\n<\/b><a href=\"https:\/\/www.itsnicethat.com\/news\/where-we-stand-social-distance-design-creative-industry-010720\"><span style=\"font-weight: 400;\">It&#8217;s Nice That<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">15 concepts from international studies designed to continue living in the city while maintaining a safe distance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1588\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/10-spotify-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/10-spotify-300x300.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/10-spotify-100x100.jpg 100w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/10-spotify-150x150.jpg 150w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/10-spotify.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Spotify&#8217;s new Design Principles<br \/>\n<\/b><a href=\"https:\/\/spotify.design\/article\/introducing-spotifys-new-design-principles\"><span style=\"font-weight: 400;\">Spotify Design<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Relevant, Human, Unified. A design lesson from Spotify&#8217;s Design team. What are they for? To get everyone on the team to make decisions quickly. Every company should have them and make them public. If you don&#8217;t have them, you could steal these-I mean it!     <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other inspirations? At <\/span> <a href=\"https:\/\/principles.design\/examples\/\"> <span style=\"font-weight: 400;\">principle.design<\/span><\/a><span style=\"font-weight: 400;\"> are collected those of 195 other design teams.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1581\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/03-hiki-249x300.jpg\" alt=\"\" width=\"249\" height=\"300\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/03-hiki-249x300.jpg 249w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/03-hiki.jpg 400w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p>\n<h6><b>BLUE OCEAN<\/b><\/h6>\n<h4><b>A deodorant for those who are not afraid to say they have a sweaty butt<\/b><\/h4>\n<p><a href=\"https:\/\/www.hiki.com\/\"><span style=\"font-weight: 400;\">HIKI<\/span><\/a><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a new Direct-to-Consumer brand that extends the use of deodorants not only to underarms but to the whole body. They make sweat an opportunity for conversation, thus reaching non-customers dissatisfied with traditional products.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are in fact a Blue Ocean brand that focuses on different values such as sustainability and psychological support by donating part of the proceeds to the <\/span><a href=\"https:\/\/sadgirlsclub.org\/\"><span style=\"font-weight: 400;\">Sad Girls Club<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1582\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/04-frugalpack-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/04-frugalpack-300x169.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/04-frugalpack.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h6><b>BLUE OCEAN<\/b><\/h6>\n<h4><b>The biggest innovation in the wine world since the invention of the glass bottle<br \/>\n<\/b><a href=\"https:\/\/www.frugalpac.com\/\"><span style=\"font-weight: 400;\">Frugalpac<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Okay, maybe that&#8217;s a bit of an exaggeration but I copied it from the homepage of their site&#8230; Anyway, it&#8217;s a product that defies convention by approaching non-consumers who would never buy wine in a parallelepiped of tetrapack. Plus this company shifts the value to sustainability in fact 98 percent of the bottle is recyclable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first to adopt it is an Italian winery, <\/span><a href=\"https:\/\/www.cantinagoccia.com\/\"><span style=\"font-weight: 400;\">Cantina Goccia<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is proof that it is possible to innovate in the world of wine.<\/span><\/p>\n<p>PS: Do you know that there is <a href=\"https:\/\/www.instagram.com\/winestrtgy\/\">Wine STRTGY <\/a>?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1583\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/05-archierose-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/05-archierose-300x169.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/05-archierose.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Liquor from grapes that survived Australian wildfires<br \/>\n<\/b><a href=\"https:\/\/archierose.com.au\/journal\/from-smoke-tainted-grapes-to-shiraz-grape-spirit-and-brandy-an-update-on-progress-with-senior-distiller-trynt-xavier\"><span style=\"font-weight: 400;\">Archie Rose<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">The disastrous fire in australia ruined the harvest me this company did not lose heart, took advantage of the surviving and &#8220;smoked&#8221; grapes to create a new category of spirits.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1584\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/06-lush-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/06-lush-300x169.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/06-lush.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Lush, in partnership with Deliveroo, launches a soap that lasts only long enough to wash your hands properly<br \/>\n<\/b><a href=\"https:\/\/www.globalcosmeticsnews.com\/lush-launches-savvy-new-self-timing-soap-in-collaboration-with-deliveroo-to-help-fight-covid-19\/\"><span style=\"font-weight: 400;\">Global Cosmetics News<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Designed to dissolve in 30 seconds and distributed by Deliveroo delivery people, this is the innovative way Lush has identified to be able to distribute its samples in a relevant and simultaneously useful way.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1585\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/07-mcd.jpg\" alt=\"\" width=\"300\" height=\"169\"><\/p>\n<h4><b>Happy Meal for grandparents and prototypes for new restaurants<br \/>\n<\/b><a href=\"https:\/\/www.branding.news\/2020\/07\/13\/mcdonalds-new-happy-meal-has-heartwarming-twist\/\"><span style=\"font-weight: 400;\">Branding.news<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">In Sweden, McDonald&#8217;s is changing the destination of its famous product to allow grandchildren to make a loving gesture to their grandparents. The elderly are precisely the age group most at risk in this infection. You can see a preview of the restaurant project here    <\/span><a href=\"https:\/\/www.reuters.com\/news\/picture\/mcdonalds-trials-virus-proof-restaurant-idUSRTX7GRNH\"><span style=\"font-weight: 400;\">Corona-Virus-Proof<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1586\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/08-samsung-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/08-samsung-300x169.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/08-samsung.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Fake windows and biohacking<br \/>\n<\/b><a href=\"https:\/\/news.samsung.com\/global\/samsung-electronics-announces-support-for-five-new-startups-spun-off-from-its-c-lab-program\"><span style=\"font-weight: 400;\">Samsung Newsroom<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">SunnyFive is one of the startups supported by the C-Lab project, Samsung&#8217;s in-house incubator, which is working on a new trend of products that aim to hack the concept of home considering that we will spend a lot of time there and the way of living, as well as the cost of space, will continue to evolve in a new direction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This fake window simulates real light and scatters UVB rays that stimulate melatonin and serotonin production.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1580\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/02.windowswap-300x187.jpg\" alt=\"\" width=\"300\" height=\"187\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/02.windowswap-300x187.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/08\/02.windowswap.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Real windows to look at the world from an ever-changing point of view<br \/>\n<\/b><a href=\"https:\/\/window-swap.com\/\">WindowSwap<\/a><\/h4>\n<p><span style=\"font-weight: 400;\">For many months we have watched the world change from our window. This project born during the quarantine, and still active, allows us to be able to share our window with the world or to watch it from a perspective other than our own. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summer Edition &#8211; 9 examples of those who have already narrowed the gap between Design, Business and Technology<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-39555","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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