{"id":39557,"date":"2020-07-27T09:09:18","date_gmt":"2020-07-27T07:09:18","guid":{"rendered":"https:\/\/strtgy.design\/articles\/the-blue-ocean-strategy-camera\/"},"modified":"2020-07-27T09:09:18","modified_gmt":"2020-07-27T07:09:18","slug":"the-blue-ocean-strategy-camera","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/","title":{"rendered":"The Blue Ocean Strategy Camera"},"content":{"rendered":"<h6><span style=\"font-weight: 400;\">This is the summer version of STRTGY Notes, the popular 1,000-word newsletters that more than 1,400 professionals and entrepreneurs read to understand how to unlock the innovative potential of the organizations they work with every day and create the next competitive advantage.<\/span><\/h6>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Hey, happy Monday!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last week I posted on the channels <\/span><a href=\"https:\/\/www.instagram.com\/p\/CC6TIOMj1Ok\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/www.facebook.com\/strtgydesign\/photos\/a.1106811889709979\/1329354187455747\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> of STRTGY a photo of a camera developed by a French startup called <\/span><a href=\"https:\/\/pixii.fr\/\"><span style=\"font-weight: 400;\">PIXII<\/span><\/a><span style=\"font-weight: 400;\"> on the occasion of the market launch of its first and only model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The PIXII is a very unusual digital rangefinder camera:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has no screen in which to see the pictures, the screen is in fact your cell phone<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The experience is fully mobile first<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can use compatible rangefinder optics (not just Leica)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does not have SD card or expansion slot<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has a beautiful design, won the Red Dot Design Award<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It costs about \u20ac3,000<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For strategy-nerds like us, this immediately rings a bell.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This launch has all the hallmarks of a Blue Ocean strategy. And since everyone seems to have read the   <\/span><a href=\"https:\/\/amzn.to\/2Bvg3ma\"><span style=\"font-weight: 400;\">book<\/span><\/a><span style=\"font-weight: 400;\"> by W. Chan Kim and Ren\u00e9e Mauborgne but no one seems to recognize Blue Ocean products when they encounter them, so I decided to take the ball and briefly reverse engineer the strategy Pixii seems to have adopted so far.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously this is a super-simplified and simplistic version of the matter, but hopefully effective.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #999999;\">Disclaimer: I have no relationship with the brand.<\/span><\/p>\n<h2><b>What is the Blue Ocean Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you are unfamiliar with it, the Blue Ocean Strategy is a strategic scheme that helps companies bring such a high value and differentiating offering to market that price is no longer the sole driver of purchases that unlike competitors, in the undifferentiated red ocean, are forced to discount and thin their revenues in order to steal market share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Blue Ocean Strategy can be applied to any industry as long as it has a management that is aware of the path it decides to take and is a leader of a necessary change in mindset: it is not necessary to fight competition because it is possible to neutralize it, that is, to make it irrelevant in the eyes of customers.<\/span><\/p>\n<h2><b>The three main tools<\/b><\/h2>\n<h3>\u2780 The Strategic Framework.<\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1519\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/Quadro-strategico-1024x765.jpg\" alt=\"Blue Ocean Strategy - Strategic Framework - Antonio Civita 2020  \" width=\"800\" height=\"598\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/Quadro-strategico-1024x765.jpg 1024w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/Quadro-strategico-600x448.jpg 600w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/Quadro-strategico-300x224.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/Quadro-strategico-768x573.jpg 768w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/Quadro-strategico.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ve probably seen that graph that looks like an equalizer. It&#8217;s called   <\/span><b>Strategic Framework<\/b><span style=\"font-weight: 400;\">  and allows you to take a snapshot of the current known market space. Let&#8217;s look at what I designed for Pixii to understand how it works and how you can create one for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the horizontal axis, one must list all the factors on which the entire industry takes investment for granted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the vertical axis one must mark a dot whose height indicates how well a particular company is performing relative to a category of competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What comes out is a graphical representation of the strategic profile of the initiative in relation to the performance of the competition. It is called   <\/span><b>value curve<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the hi-end camera market, it is easy to see how all the compete for:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Large, jointed and touch screens<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proprietary lens system<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ability to record video at high resolution and speed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sensors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etc&#8230;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is easy to visually notice how Pixii&#8217;s value curve is completely different from that of other high-end cameras.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u2781 The framework of the four actions.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you draw your strategic framework correctly, it is very easy to identify the four key actions you need to take to implement the strategy. Here&#8217;s what Pixii basically did. <\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1517 size-large\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/ERRC-1024x765.jpg\" alt=\"\" width=\"800\" height=\"598\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/ERRC-1024x765.jpg 1024w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/ERRC-600x448.jpg 600w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/ERRC-300x224.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/ERRC-768x573.jpg 768w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/ERRC.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>ELIMINATE<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pixii decided not to have an LCD screen so much you can use your cell phone which has a better screen for sure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has also decided not to have a proprietary lens offering; indeed, this will be one of its strengths.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It even chose not to record video. But also (they are not marked in the chart) not to have expansion slots for internal memory, or connection interfaces such as HDMI and microphone&#8230; <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>REDUCE<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Eliminating these things has been able to allow some aspects such as weight to be reduced well below the industry standard, thanks to simpler hardware, and software to manage the machine itself, saving in engineering costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He also decided to settle for a smaller sensor with fewer megapixels but more than sufficient performance digital photography.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>RAISE<\/b><\/p>\n<p><span style=\"font-weight: 400;\">He thus decided to raise the price over a camera with these features and elevate the aesthetics while also winning an international award.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He also focused on extending compatibility with analog rangefinder lenses by even choosing the classic Leica bayonet and a series of adapters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The smaller sensor serves just that.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>CREATE<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pixii has been good here. But I must admit that I had to go and read some of the founder&#8217;s interviews to understand more about it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially the camera was built this way to simply be a no-frills but high-quality tool for recording images on the sensor and transferring them to the cell phone. It is the app actually the software that manages the quality of the images, unlike other cameras with cutting-edge processors and algorithms sewn into the electronics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a much more efficient, though cheaper, solution because when you change smartphones you will not only have a better screen but also a new camera!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, Pixii immediately gave created value for all those who have optics from their analog kit that they can finally use.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u2782 Talking to non-customers.<\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-1518 size-large\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/non-clienti-1024x765.jpg\" alt=\"Blue Ocean Strategy - Three levels of customers - Antonio Civita 2020  \" width=\"800\" height=\"598\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/non-clienti-1024x765.jpg 1024w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/non-clienti-600x448.jpg 600w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/non-clienti-300x224.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/non-clienti-768x573.jpg 768w, https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/non-clienti.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pixii is not aiming at the very loyal Leica customers who would be unlikely to change their opinion even if this camera costs half as much as an equivalent Leica because Leica also has a super-bodied rangefinder but without a screen: it is called the <\/span><a href=\"https:\/\/en.leica-camera.com\/Photography\/Leica-M\/Leica-M10-D\"><span style=\"font-weight: 400;\">M10-D<\/span><\/a><span style=\"font-weight: 400;\"> and new it costs about \u20ac7,000<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pixii is aiming at all those (like me \u263a\ufe0f) who are fond of analog photography, have moved to digital to an unhealthy degree with solutions that do not satisfy them, but most importantly can immediately reevaluate the obsolete but beautiful optics they no longer use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the full review of <\/span><a href=\"https:\/\/www.35mmc.com\/08\/06\/2020\/pixii-model-a1112-a-primer\/\"><span style=\"font-weight: 400;\">35mmc<\/span><\/a><span style=\"font-weight: 400;\"> which has mounted an excellent Zeiss Biogon.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">To recap<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This analysis barely scratches the surface of the topic, I realize. But I promised you, and I wanted to show you that while Pixii and Leica may seem to be competitors, with very similar products, in fact they are not. They have two completely different markets!  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have no idea whether or not the project will be successful.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What I do know for sure, however, is that you can apply this framework in any area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can buy the book and try to do it yourself or you can ask for support from a counselor who really knows what he or she is talking about. In that case, go ahead and search STRTGY. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let me know what you think and if I can help you in any way.<\/span><\/p>\n<p>Sign up and reply to the welcome email. I always read and reply to everyone \ud83d\ude42 <\/p>\n<p><span style=\"font-weight: 400;\">Have a great day!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Make yourself heard.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5:28 of reading &#8211; A perfect example to tell you how it works in practice<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-39557","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Blue Ocean Strategy Camera - STRTGY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Blue Ocean Strategy Camera - STRTGY\" \/>\n<meta property=\"og:description\" content=\"5:28 of reading - A perfect example to tell you how it works in practice\" \/>\n<meta property=\"og:url\" content=\"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/\" \/>\n<meta property=\"og:site_name\" content=\"STRTGY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/strtgydesign\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T07:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/OpenGraph-W31.jpg\" \/>\n<meta name=\"author\" content=\"Antonio Civita\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@antoniocivita\" \/>\n<meta name=\"twitter:site\" content=\"@antoniocivita\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonio Civita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/\"},\"author\":{\"name\":\"Antonio Civita\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/person\\\/d00e99ef70c923c335e31db93709b28a\"},\"headline\":\"The Blue Ocean Strategy Camera\",\"datePublished\":\"2020-07-27T07:09:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/\"},\"wordCount\":1176,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Quadro-strategico-1024x765.jpg\",\"articleSection\":[\"STRTGY Notes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/\",\"name\":\"The Blue Ocean Strategy Camera - STRTGY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Quadro-strategico-1024x765.jpg\",\"datePublished\":\"2020-07-27T07:09:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/#primaryimage\",\"url\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Quadro-strategico-1024x765.jpg\",\"contentUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Quadro-strategico-1024x765.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/the-blue-ocean-strategy-camera\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/strtgy.design\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/strtgy.design\\\/en\\\/category\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Blue Ocean Strategy Camera\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/\",\"name\":\"STRTGY\",\"description\":\"Design + Business + Tech\",\"publisher\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/strtgy.design\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#organization\",\"name\":\"STRTGY\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/STRTGY-Symbol.png\",\"contentUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/STRTGY-Symbol.png\",\"width\":160,\"height\":160,\"caption\":\"STRTGY\"},\"image\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/strtgydesign\",\"https:\\\/\\\/x.com\\\/antoniocivita\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/strtgy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/person\\\/d00e99ef70c923c335e31db93709b28a\",\"name\":\"Antonio Civita\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/litespeed\\\/avatar\\\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614\",\"url\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/litespeed\\\/avatar\\\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614\",\"contentUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/litespeed\\\/avatar\\\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614\",\"caption\":\"Antonio Civita\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Blue Ocean Strategy Camera - STRTGY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/","og_locale":"en_US","og_type":"article","og_title":"The Blue Ocean Strategy Camera - STRTGY","og_description":"5:28 of reading - A perfect example to tell you how it works in practice","og_url":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/","og_site_name":"STRTGY","article_publisher":"https:\/\/www.facebook.com\/strtgydesign","article_published_time":"2020-07-27T07:09:18+00:00","og_image":[{"url":"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/OpenGraph-W31.jpg","type":"","width":"","height":""}],"author":"Antonio Civita","twitter_card":"summary_large_image","twitter_creator":"@antoniocivita","twitter_site":"@antoniocivita","twitter_misc":{"Written by":"Antonio Civita","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/#article","isPartOf":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/"},"author":{"name":"Antonio Civita","@id":"https:\/\/strtgy.design\/en\/#\/schema\/person\/d00e99ef70c923c335e31db93709b28a"},"headline":"The Blue Ocean Strategy Camera","datePublished":"2020-07-27T07:09:18+00:00","mainEntityOfPage":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/"},"wordCount":1176,"commentCount":0,"publisher":{"@id":"https:\/\/strtgy.design\/en\/#organization"},"image":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/#primaryimage"},"thumbnailUrl":"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/Quadro-strategico-1024x765.jpg","articleSection":["STRTGY Notes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/","url":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/","name":"The Blue Ocean Strategy Camera - STRTGY","isPartOf":{"@id":"https:\/\/strtgy.design\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/#primaryimage"},"image":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/#primaryimage"},"thumbnailUrl":"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/Quadro-strategico-1024x765.jpg","datePublished":"2020-07-27T07:09:18+00:00","breadcrumb":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/#primaryimage","url":"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/Quadro-strategico-1024x765.jpg","contentUrl":"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/Quadro-strategico-1024x765.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/the-blue-ocean-strategy-camera\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/strtgy.design\/en\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/strtgy.design\/en\/category\/articles\/"},{"@type":"ListItem","position":3,"name":"The Blue Ocean Strategy Camera"}]},{"@type":"WebSite","@id":"https:\/\/strtgy.design\/en\/#website","url":"https:\/\/strtgy.design\/en\/","name":"STRTGY","description":"Design + Business + Tech","publisher":{"@id":"https:\/\/strtgy.design\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/strtgy.design\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/strtgy.design\/en\/#organization","name":"STRTGY","url":"https:\/\/strtgy.design\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/strtgy.design\/en\/#\/schema\/logo\/image\/","url":"https:\/\/strtgy.design\/wp-content\/uploads\/2024\/04\/STRTGY-Symbol.png","contentUrl":"https:\/\/strtgy.design\/wp-content\/uploads\/2024\/04\/STRTGY-Symbol.png","width":160,"height":160,"caption":"STRTGY"},"image":{"@id":"https:\/\/strtgy.design\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/strtgydesign","https:\/\/x.com\/antoniocivita","https:\/\/www.linkedin.com\/company\/strtgy\/"]},{"@type":"Person","@id":"https:\/\/strtgy.design\/en\/#\/schema\/person\/d00e99ef70c923c335e31db93709b28a","name":"Antonio Civita","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/strtgy.design\/wp-content\/litespeed\/avatar\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614","url":"https:\/\/strtgy.design\/wp-content\/litespeed\/avatar\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614","contentUrl":"https:\/\/strtgy.design\/wp-content\/litespeed\/avatar\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776080614","caption":"Antonio Civita"}}]}},"_links":{"self":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/posts\/39557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/comments?post=39557"}],"version-history":[{"count":0,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/posts\/39557\/revisions"}],"wp:attachment":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/media?parent=39557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/categories?post=39557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/tags?post=39557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}