{"id":39559,"date":"2020-07-13T07:00:07","date_gmt":"2020-07-13T05:00:07","guid":{"rendered":"https:\/\/strtgy.design\/articles\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/"},"modified":"2020-07-13T07:00:07","modified_gmt":"2020-07-13T05:00:07","slug":"ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/","title":{"rendered":"AI by Google course, the psychology of Starbucks, Machine Learning Strategy"},"content":{"rendered":"

Hey, happy Monday!<\/span><\/p>\n

With this note I inaugurate a new summer format, shorter and easier to read, designed to leave more time for what we like to do!<\/span><\/p>\n

True resolutions are always made in September <\/b><\/h2>\n

Perhaps, these days, prospects and colleagues will start moving important projects to September and the final rush in closing-everything-before-holiday will begin. Although this year will be a little different…. <\/span><\/p>\n

Summer is made to energize ourselves to get back up and running by making a promise to ourselves to do things radically differently. To take a break to put a very hard winter behind us, to put all the mistakes right, to catch up, to apply everything we’ve learned… <\/span><\/p>\n

One thing has not changed since March 9, before we went into the very long call that was the lockdown: the need to find in the organizations we work with, large or small, a fundamental reconfiguration of the way we work. <\/span><\/p>\n

How to rethink the integration of Design, Business and Technology to be able to react faster, with less risk but more sense to a future that is increasingly difficult to predict.<\/span><\/p>\n

Starting today for the next few weeks I will leave you with 9 links, 3 per category, carefully selected from my bookmarks. <\/span><\/p>\n

Use this and the next emails you receive as a bookmark of summer reading that matters, the kind that will allow you to broaden your field of vision and rethink what is possible, that there is a different way of doing things.<\/span><\/p>\n

 <\/p>\n

Links of the week<\/h3>\n

<\/h3>\n

Design<\/span><\/h3>\n

The A-Z of AI<\/b><\/p>\n

Learn with Google<\/span><\/a><\/p>\n

A simple guide to help anyone understand how artificial intelligence works and how it is changing the world around us.<\/span><\/p>\n

 <\/p>\n

How Starbucks uses psychology to create an incredible CX<\/b><\/p>\n

Medium<\/span><\/a><\/p>\n

The relationship with people is not only about coffee….<\/span><\/p>\n

 <\/p>\n

Best design tools from the Abstract team<\/b><\/p>\n

GitHub<\/span><\/a><\/p>\n

There is just everything organized into 37 categories.<\/span><\/p>\n

<\/h3>\n

Business<\/span><\/h3>\n

How The Liberator team uses metrics.<\/b><\/p>\n

Medium<\/span><\/a><\/p>\n

“If what you have are only assumptions, hunches and opinions it will be difficult to succeed.”<\/span><\/p>\n

 <\/p>\n

Are you asking enough of design leaders?<\/b><\/p>\n

McKinsey<\/span><\/a><\/p>\n

A new form of leadership can help companies understand and amplify the value of design in business.<\/span><\/p>\n

 <\/p>\n

The Essential Guide to Post-Covid-19 Consumers.<\/b><\/p>\n

Bain & Co<\/span><\/a><\/p>\n

What’s on consumers’ minds and practical lessons for business.<\/span><\/p>\n

<\/h3>\n

Technology<\/span><\/h3>\n

How to Build a Machine Learning Strategy<\/b><\/p>\n

Youtube<\/span><\/a><\/p>\n

From the official Google Cloud Platform channel, practical cases and implementation tips for ML projects in the Enterprise environment.<\/span><\/p>\n

 <\/p>\n

Awwards’ free e-books on the world of Progressive web Apps.<\/b><\/p>\n

PWA-ebook-vol1<\/span><\/a><\/p>\n

PWA-ebook-vol2<\/span><\/a><\/p>\n

This new way of building applications reduces development costs and enables cross device CX from Day Zero.<\/span><\/p>\n

 <\/p>\n

The (solved) problem of the annoying mailto link:<\/b><\/p>\n

Mailgo.dev<\/span><\/a> <\/span><\/p>\n

A 5kb script that finally doesn’t automatically open your default mail program but lets you choose what to do. Made in Italy. <\/span><\/p>\n

 <\/p>\n

Have a great day!<\/span>
\n<\/span>Make yourself heard!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Summer Edition – 3\u00d73 links to narrow the gap between Design, Business and Technology<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-39559","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"\nAI by Google course, the psychology of Starbucks, Machine Learning Strategy - STRTGY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI by Google course, the psychology of Starbucks, Machine Learning Strategy - STRTGY\" \/>\n<meta property=\"og:description\" content=\"Summer Edition - 3\u00d73 links to narrow the gap between Design, Business and Technology\" \/>\n<meta property=\"og:url\" content=\"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"STRTGY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/strtgydesign\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-13T05:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/OpenGraph-W29.jpg\" \/>\n<meta name=\"author\" content=\"Antonio Civita\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@antoniocivita\" \/>\n<meta name=\"twitter:site\" content=\"@antoniocivita\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonio Civita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\\\/\"},\"author\":{\"name\":\"Antonio Civita\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/person\\\/d00e99ef70c923c335e31db93709b28a\"},\"headline\":\"AI by Google course, the psychology of Starbucks, Machine Learning Strategy\",\"datePublished\":\"2020-07-13T05:00:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\\\/\"},\"wordCount\":497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#organization\"},\"articleSection\":[\"STRTGY Notes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\\\/\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\\\/\",\"name\":\"AI by Google course, the psychology of Starbucks, Machine Learning Strategy - STRTGY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#website\"},\"datePublished\":\"2020-07-13T05:00:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/strtgy-notes-en\\\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/strtgy.design\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/strtgy.design\\\/en\\\/category\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AI by Google course, the psychology of Starbucks, Machine Learning Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/\",\"name\":\"STRTGY\",\"description\":\"Design + Business + Tech\",\"publisher\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/strtgy.design\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#organization\",\"name\":\"STRTGY\",\"url\":\"https:\\\/\\\/strtgy.design\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/STRTGY-Symbol.png\",\"contentUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/STRTGY-Symbol.png\",\"width\":160,\"height\":160,\"caption\":\"STRTGY\"},\"image\":{\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/strtgydesign\",\"https:\\\/\\\/x.com\\\/antoniocivita\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/strtgy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/en\\\/#\\\/schema\\\/person\\\/d00e99ef70c923c335e31db93709b28a\",\"name\":\"Antonio Civita\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/litespeed\\\/avatar\\\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776685496\",\"url\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/litespeed\\\/avatar\\\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776685496\",\"contentUrl\":\"https:\\\/\\\/strtgy.design\\\/wp-content\\\/litespeed\\\/avatar\\\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776685496\",\"caption\":\"Antonio Civita\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI by Google course, the psychology of Starbucks, Machine Learning Strategy - STRTGY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/","og_locale":"en_US","og_type":"article","og_title":"AI by Google course, the psychology of Starbucks, Machine Learning Strategy - STRTGY","og_description":"Summer Edition - 3\u00d73 links to narrow the gap between Design, Business and Technology","og_url":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/","og_site_name":"STRTGY","article_publisher":"https:\/\/www.facebook.com\/strtgydesign","article_published_time":"2020-07-13T05:00:07+00:00","og_image":[{"url":"https:\/\/strtgy.design\/wp-content\/uploads\/2020\/07\/OpenGraph-W29.jpg","type":"","width":"","height":""}],"author":"Antonio Civita","twitter_card":"summary_large_image","twitter_creator":"@antoniocivita","twitter_site":"@antoniocivita","twitter_misc":{"Written by":"Antonio Civita","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/#article","isPartOf":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/"},"author":{"name":"Antonio Civita","@id":"https:\/\/strtgy.design\/en\/#\/schema\/person\/d00e99ef70c923c335e31db93709b28a"},"headline":"AI by Google course, the psychology of Starbucks, Machine Learning Strategy","datePublished":"2020-07-13T05:00:07+00:00","mainEntityOfPage":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/"},"wordCount":497,"commentCount":0,"publisher":{"@id":"https:\/\/strtgy.design\/en\/#organization"},"articleSection":["STRTGY Notes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/","url":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/","name":"AI by Google course, the psychology of Starbucks, Machine Learning Strategy - STRTGY","isPartOf":{"@id":"https:\/\/strtgy.design\/en\/#website"},"datePublished":"2020-07-13T05:00:07+00:00","breadcrumb":{"@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/ai-by-google-course-the-psychology-of-starbucks-machine-learning-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/strtgy.design\/en\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/strtgy.design\/en\/category\/articles\/"},{"@type":"ListItem","position":3,"name":"AI by Google course, the psychology of Starbucks, Machine Learning Strategy"}]},{"@type":"WebSite","@id":"https:\/\/strtgy.design\/en\/#website","url":"https:\/\/strtgy.design\/en\/","name":"STRTGY","description":"Design + Business + Tech","publisher":{"@id":"https:\/\/strtgy.design\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/strtgy.design\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/strtgy.design\/en\/#organization","name":"STRTGY","url":"https:\/\/strtgy.design\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/strtgy.design\/en\/#\/schema\/logo\/image\/","url":"https:\/\/strtgy.design\/wp-content\/uploads\/2024\/04\/STRTGY-Symbol.png","contentUrl":"https:\/\/strtgy.design\/wp-content\/uploads\/2024\/04\/STRTGY-Symbol.png","width":160,"height":160,"caption":"STRTGY"},"image":{"@id":"https:\/\/strtgy.design\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/strtgydesign","https:\/\/x.com\/antoniocivita","https:\/\/www.linkedin.com\/company\/strtgy\/"]},{"@type":"Person","@id":"https:\/\/strtgy.design\/en\/#\/schema\/person\/d00e99ef70c923c335e31db93709b28a","name":"Antonio Civita","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/strtgy.design\/wp-content\/litespeed\/avatar\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776685496","url":"https:\/\/strtgy.design\/wp-content\/litespeed\/avatar\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776685496","contentUrl":"https:\/\/strtgy.design\/wp-content\/litespeed\/avatar\/0ccc57513e3f6deb97ca94d7f4c0e9df.jpg?ver=1776685496","caption":"Antonio Civita"}}]}},"_links":{"self":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/posts\/39559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/comments?post=39559"}],"version-history":[{"count":0,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/posts\/39559\/revisions"}],"wp:attachment":[{"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/media?parent=39559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/categories?post=39559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strtgy.design\/en\/wp-json\/wp\/v2\/tags?post=39559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}