{"id":45494,"date":"2026-09-28T13:24:57","date_gmt":"2026-09-28T11:24:57","guid":{"rendered":"https:\/\/strtgy.design\/articles\/series-2-6-bending-spoons-values-vision-and-mission-how-to-orient-your-team\/"},"modified":"2026-09-29T09:04:43","modified_gmt":"2026-09-29T07:04:43","slug":"series-2-6-bending-spoons-values-vision-and-mission-how-to-orient-your-team","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/series-2-6-bending-spoons-values-vision-and-mission-how-to-orient-your-team\/","title":{"rendered":"[Series 2\/6] Bending Spoons Values, Vision, and Mission: How to Orient Your Team."},"content":{"rendered":"\n
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\u201cWe want to build one of the most extraordinary and important companies in the world.\u201d<\/p>\n<\/blockquote>\n\n

Luca Ferrari<\/strong> , CEO of Bending Spoons, interview with Axios, July 1, 2026<\/a><\/p>\n\n

\u25cf\u2191<\/p>\n\n

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Your team must choose between a feature requested by a few enterprise customers and an improvement used every day by thousands. Both require time, talent, and money. Which will you choose? <\/p>\n\n

To make a decision, you need to be clear about who you want to serve, what future you’re building, and how you intend to work together. It’s in choices like this that Values, Vision, and Mission become useful. <\/p>\n\n

With Bending Spoons, we’ll do the same thing: connecting CEO Luca Ferrari’s statements to the behaviors required of people and management decisions.<\/p>\n\n

This is episode 2 of 6 in the series where we reverse engineer the Bending Spoons strategy using the MAKE PROGRESS\u00ae tools.<\/em><\/p>\n\n

In each episode, we reconstruct a block from the Strategy Focus One-pager (SFO), so you can apply the same work to your company. The SFO summarizes the essential strategic choices in one page: which company to build, how to grow it, and which priorities to focus on. <\/p>\n\n

Series Index<\/strong><\/p>\n\n