{"id":45664,"date":"2025-09-22T06:00:00","date_gmt":"2025-09-22T04:00:00","guid":{"rendered":"https:\/\/strtgy.design\/articles\/sun-tzu-x-make-progress\/"},"modified":"2026-11-04T13:12:12","modified_gmt":"2026-11-04T12:12:12","slug":"sun-tzu-x-make-progress","status":"publish","type":"post","link":"https:\/\/strtgy.design\/en\/strtgy-notes-en\/sun-tzu-x-make-progress\/","title":{"rendered":"Sun Tzu \u00d7 MAKE PROGRESS\u00ae"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#fffac2;border-style:none;border-width:0px\"><tbody><tr><td><strong>Before we begin<\/strong><br \/>Applications are open for the September cohort to become a Qualified MAKE PROGRESS\u00ae OKR Coach.\u00a0<br \/><br \/>\u2192 <a href=\"https:\/\/strtgy.design\/op\/diventa-okr-coach-qualificato\/\">Watch the webinar and claim your bonuses.<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/strtgy.design\/op\/sun-tzu-x-make-progress\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/strtgy.design\/wp-content\/uploads\/2025\/09\/ALV_5480-nl.jpg\" alt=\"\" class=\"wp-image-41597\" srcset=\"https:\/\/strtgy.design\/wp-content\/uploads\/2025\/09\/ALV_5480-nl.jpg 1000w, https:\/\/strtgy.design\/wp-content\/uploads\/2025\/09\/ALV_5480-nl-300x200.jpg 300w, https:\/\/strtgy.design\/wp-content\/uploads\/2025\/09\/ALV_5480-nl-768x511.jpg 768w, https:\/\/strtgy.design\/wp-content\/uploads\/2025\/09\/ALV_5480-nl-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption class=\"wp-element-caption\">Li River &#8211; Antonio Civita, 2025<\/figcaption><\/figure>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u00abThe supreme art of war is to subdue the enemy without fighting.\u00bb<br \/>\u2014 Sun Tzu, Chinese general and philosopher<\/em><\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u2014<\/p>\n\n<p class=\"wp-block-paragraph\">ATTENTION! THIS IS AN INTERACTIVE NEWSLETTER AND REQUIRES YOUR ACTIVE PARTICIPATION. READ EVERYTHING AND START READING THE 13 CHAPTERS.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It all began with a trip to China.<\/strong> Twenty hours of flying, there and back. I don\u2019t like watching movies on planes, so I brought a book with me that was, let\u2019s say, on theme:\u00a0 <a href=\"https:\/\/amzn.to\/465N3gy\"><em>The Art of War by Sun Tzu<\/em><\/a>.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It\u2019s a book you can read in an hour. <\/strong>But I still had nineteen hours ahead of me, so I decided to take a deeper dive.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Why? <\/strong>This is one of those texts that is always cited as a cornerstone of strategy. And yet, it is rarely read carefully and truly connected to modern strategic thinking. So I decided to take on an exercise: compare Sun Tzu\u2019s principles with the theoretical framework of <strong>MAKE PROGRESS\u00ae<\/strong> and the strategic principles I use every day.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This newsletter will be different from the usual<\/strong>.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It will be<\/strong> <strong>interactive<\/strong>. It consists of 13 emails, one for each chapter of the book. Each one includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>the chapter\u2019s most important passage,<\/li>\n\n\n\n<li>its original meaning in the context of the book,<\/li>\n\n\n\n<li>my interpretation through the lens of contemporary strategy,<\/li>\n\n\n\n<li>a practical challenge to apply these concepts using MAKE PROGRESS\u00ae tools.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/strtgy.design\/op\/sun-tzu-x-make-progress\/\">Sign up for the series.<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">A word of caution<\/h2>\n\n<p class=\"wp-block-paragraph\"><em>The Art of War<\/em> is about conflict, deception, and destroying the enemy. <strong>But business is not war.<\/strong> In war, the aim is to eliminate your opponent; in business, you win by creating and delivering value to customers.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>If we take Sun Tzu literally, we risk falling into the trap of obsessive, zero-sum competition. <\/strong>But if we read his work as a series of metaphors, we can turn his principles into useful lessons for choosing our playing field and our winning mechanics. In MAKE PROGRESS\u00ae, we\u2019re talking about <em>Go-to-Market<\/em> strategy and the <em>Growth Machine<\/em>\u2026 but that\u2019s not all!<\/p>\n\n<h2 class=\"wp-block-heading\">Why revisit these principles today<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Timeless texts have two virtues:<\/strong> they don\u2019t go out of fashion, and they make us think deeply.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sun Tzu wrote two thousand five hundred years ago, <\/strong>but his aphorisms remain thought-provoking because they touch on eternal strategic dilemmas: planning or improvisation, brute force or intelligence, rigidity or adaptation.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Revisiting these fundamental questions helps us clear the noise from strategy and get back to what matters.<\/p>\n\n<p class=\"wp-block-paragraph\">This 13-part newsletter is a journey: a classic read through a modern lens, examined step by step alongside strategic choices that still matter today.<\/p>\n\n<h2 class=\"wp-block-heading\">Begin your journey<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/strtgy.design\/op\/sun-tzu-x-make-progress\/\">Click here to sign up for this series.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">ALWAYS MAKE PROGRESS \ud83d\udc32<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SPECIAL EDITION &#8211; 13 chapters to rediscover The Art of War and turn it into practical business tools.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-45664","post","type-post","status-publish","format-standard","hentry","category-strtgy-notes-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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