Hey, how are you doing with the 2024 strategy?
Good intentions are not the strategy
- establishing S.M.A.R.T. goals.
- increase sales
- Improve cash flow management
- Enhance digital and social media presence
- increase productivity
- develop communication skills
- delegate more
- find a business partner
- Devote time to professional development
- reduce the environmental footprint
These good resolutions apply to everyone, therefore to no one. I collected them in dozens of calls between December and January from entrepreneurs and managers responding to my request to describe their strategy.
Good resolutions do not really reflect who we are, but are more in line with what we think society, family or the people around us expect of us. If your goals are also so vague they will probably be abandoned before February.
Strategy is the DNA of enterprises and, as in the human body, describes its identity: what it is and what it is not. It collects precise instructions that enable anyone to be autonomous while remaining integrated into the system.
Goals related to one’s identity are those with the highest probability of being achieved.
We do not achieve goals because we have decided them,
but because we would not be ourselves if we did not.
- I run because I am a runner.
Not because I have to go running. - I write because I am a writer.
Not because I have to post once a day. - I am selling because I believe in the product.
Not because I have to achieve turnover. - I innovate because I have a vision.
Not because I have to follow the latest trends. - I look for sustainable solutions because I care about the planet.
Not because it’s fashionable to be eco-friendly. - I reinforce personal responsibility because I am a leader.
Not because I have to download it to the team.
It is because we are, not because we have to,
that we achieve our goals.
But where is the strategy? How do the people who work with you know purpose, direction, and numbers to make sure they are always going in the right direction? Where is the DNA of your organization encoded?
How to code your company’s DNA
Today it takes only 30 days to encode the human genome, but it took 21 years of research.
Today it only takes 12 weeks to map, measure, execute and evolve your strategy. But it took 3 years of intense work to codify a solid, certified system consisting of 12 fundamental building blocks
- Strategic clarity
- Clarity on priorities
- Focus on numbers
- Sharing the strategy
- Definition of OKRs
- Execution support
- Reduction of activities
- More effective meetings
- Focus on priorities
- Removal of obstacles
- Process improvement
- Strategy Update
MAKE PROGRESS with OKRs is the step-by-step manual that explains how to implement these 12 tools with your team to stop leading the company with systematically disappointed expectations and return the strategy to the people.
Enter BACKSTAGE for a behind-the-scenes look at the most successful strategic accelerator programs. My team and I are touring Italy to bring these tools into contact with business leaders who are looking for ways to connect strategy with execution.
Watch my video invitation or reel of the Milan evening.
Next stop Florence to learn about not only the theory but also the practice through case studies directly from the voices of those who have already implemented it.
Pick up the Pass to participate by visiting this link. Choose the location (including future ones) and to immediately download the entire OKR Toolkit, ready to use. Running out of seats.
Stop by for dinner with the community to expand your network and explore all the topics you care about. Upgrade your Pass (from white to yellow “all areas”) to lock in your spot.
I look forward to meeting you
and working together on your great strategy.
ALWAYS MAKE PROGRESS ⤴
-Antonio
