Federico Ferretti is the head of the Experience Design Centre in Milan at Haier, the global number one company in large home appliances and the world’s most valuable IoT ecosystem brand. He and his team oversee, choreograph, and imagine meaningful multi-category experiences for Haier, Hoover, and Candy.
He was founder and head of the Design Innovation Center in Milan for Midea, a Fortune 500 company with one of the most comprehensive ranges in the home appliance industry.
Federico is the former Managing Director of Continuum, a leading global design innovation consultancy at the turn of the century, where for more than 12 years he played a key role in leading both tactical and strategic innovation programs, helping to wrap business scenarios around people’s desires and dreams. He has distinguished himself in creating innovative and meaningful concepts, products, and service solutions for international clients such as Allsteel, Bic, Ceres, GM, NEC, Fastweb, Haier, Illy, Imetec, BTicino, Unilever, I-Robot, Medela, 3M, Sennheiser, and Samsung.
