Mauro Porcini is SVP and Chief Design Officer of PepsiCo; Mauro joined PepsiCo in 2012 as the first Chief Design Officer in the history of the American multinational. In this position, Mauro’s mission is to instill new design culture within the company globally, designing the innovation and design strategies of current and future product platforms and the corporation’s vast brand portfolio, which includes Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Tropicana, Doritos, 7Up, Lifewtr, bubly, Aquafina, Cheetos, Quaker, Mirinda, Naked, among others. Prior to joining PepsiCo he covered the position of Chief Design Officer at the multinational 3M, Minnesota, in a position created specifically for him, where his mission was to build and facilitate a culture of design-driven innovation in a company historically founded on pure technological innovation. His teams, based in the United States, China, Japan, and Italy, have won most of the most prestigious innovation and design awards.
