Stefano Mocellini, co-founder and CEO of Live Story, began his venture into online sales in the early 2000s. He created from scratch a major marketplace for ties, then his own online-only brand, until experience led him to create sites for others: the Diana Corp. agency was born, where Stefano and co-founder Margherita combined their passion for technology and their sensibility for beauty. Over the years, it became an agency of reference for webdesigner and e-commerce site management (of fashion, luxury and lifestyle brands). In 2015, limitations in managing the experience on e-commerce sites led them to an idea that would become Live Story: why have to depend on a developer for every operation on a site? It was the beginning of the no-code era, which Stephen is now living as a protagonist. A former car driver, music and aviation enthusiast, Stefano brought his passion for the new, for style and for attention to detail to the world of technology.
