Hey, happy Monday!
It’s been a while since we’ve heard from you, hope to find you well!
I was in the midst of preparing for the New Year and thought you might find what you are about to read extremely useful.
At the close of the year a lot of time is wasted in making budgets, I talked about it here (№91).
It’s not that it’s really wasted time-it’s just that the budget is not the best tool for setting strategy. The budget is an authorization to spend while your team needs a plan to make money, they are two different things ¯\_(ツ)_/¯
Fact is that any form of strategy devised between November and December goes the way of the Christmas tree. Upon return it is put in the basement to be taken up again the following year.
And if you haven’t done it in due time it may seem useless to do it now. You already have to go in a hurry!
So I put together a plan of action. Simple, quick and above all pragmatic.
You will receive 4 different emails in the next 4 days.
One for each level of the strategy for which I have reported key actions and KPIs to consider.
Go ahead and share the note with your team; they will thank you.
For the news there will be a way to update you.
I have decided to write to you more frequently this year, as long as it pleases you. In addition to notes I will send you shorter messages, with few turns of phrase and full of action. As between friends who care about each other’s success.
Just make sure to keep an eye on these emails. Put them in a folder, mark them as important. For example, if you use Gmail you can bookmark this link that like a laser beam will take you precise to my notes. Try, click here, and if it works drag the link to the favorites bar. Magic isn’t it?
I wish you a wonderful start of the year.
And if you want to talk to me about your goals or want to face challenges together, know that you can always go here and pick your best 30 minutes to talk about it.
Let’s start with Profits.
Tomorrow we talk about products.
ALWAYS MAKE PROGRESS
– Antonio
● PROFITS / Make gasoline
Where is the money?
If you want to change the world you have to do it one customer at a time. And to do that you need gasoline if only to make sure you can continue to do what the world needs tomorrow.
Here are three actions to fill up: in order of priority.
Consolidate your recurring revenue.
If you feel that every year you have to rebuild everything from scratch maybe it is time to design your products/services so that you have recurring revenue each month (which does not mean getting paid in installments). If you want to have a chat about this go ahead and choose when from my calendar.
If, on the other hand, you already have recurring services make sure that everyone has renewed and that the billing and payment system has not broken down for some reason.
Want to make more? Propose a discount if they are willing to pay you more months right away.
Everyone wants to save money!
Contact those who have bought in the past.
They already know how you work and if it worked they will have no problem buying back from you. There is more margin here because these are customers for whom you have already incurred acquisition costs.
Close all the closable
Before you start focusing on acquiring new ones make a list of prospects who have put off until the new year and contact them. What can you do to close by January?
● PROFITS / KPIS
- Cashflow
- Money in the bank
- To Pay / To Receive
- Burn rate
- Sales
- Turnover
- Margin
- Lifetime Value
- Value of pipeline opportunities
- Closing rate
- Marketing
- New Leads
- Referrals
- Ad Spend
- Cost of Acquisition (CAC)
- ROI
See you tomorrow for ●PRODCUTS 👋🏻
