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Design + AI, blogs for engineers and the takeaways from the CEOs of Amazon, Apple, Facebook and Google to Congress

3×3 links to narrow the gap between Design, Business and Technology
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🏖 This is the summer version of STRTGY Notes, the popular 1,000-word newsletters that more than 1,500 professionals and entrepreneurs read to understand how to unlock the innovative potential of the organizations they work with every day and create the next competitive advantage.

Find the complete archive, as always, at the bottom of each note.

 

Design

Machine Learning and Design

ML + Design

It is a collection of over 70 articles, books and videos on how Machine Learning and Artificial Intelligence are changing the way we do design. There are tools and experiments to try!

 

Matching Fonts with Maching Learning

Fontjoy

It is the most classic of design problems, I personally could spend days creating combinations of which only I recognize the differences between one and the other.

The Fontjoy team mapped all Google Fonts into 3 dimensions, weight, slant and type (serif, non-serif), and coded a set of rules just as a human designer would relate the various families taking into account the relationship between the chosen fonts, not just random versions…

 

Infinite version of the same interface

Uibot

What if we replaced UX/UI designers with a… bot? This experiment can generate endless variations of the same interface without getting bored–impressive.

 

Technology

Best blogs for engineers

Netflix TechBlog

F-Tech (Farfetch)

Zalando Engineering Blog

Overflow (Buffer)

Airbnb Engineering & Data Science

LinkedIn Engineering

It is crazy the quality and quantity of information that the best teams in the world share in these blogs. I’ve selected just a few for you but I suggest you Google “[CompanyName] Engineering Blogs” to find the others.

Often there are links to their Githubs.

 

Business

How fashion is avoiding falling into the discount trap

Vogue Business

Several strategies for not thinning margins even more, not devaluing the brand, and making unsold lockdown stock profitable.

Spoiler: some top brands like Alexander Wang, Ganni, Proenza Schouler will have “archive” sales. In 2016 in LIFT-D I co-founded Archive Store, an e-commerce that wanted to do just that… too bad it didn’t work out 🙂

 

Are you asking enough of your designers?

mckinsey.com

McKinsey surveyed 200 design leaders and 100 executives to find out what we already knew: 90 percent of companies are not reaching their potential. But that is not the gist of the article, which is instead a beautiful long-reading on the relationship between Design and Business.

 

[Video] The great ones who do not behave well

WJS

Video summary of what the CEOs of Amazon, Apple, Facebook and Google said to Congress. The question asked of Bezos is emblematic…

Don't miss the next Notes. Every Monday at 7:00 a.m. Free.

Tools and frameworks to unlock innovation in your company and apply Design Thinking, Blue Ocean Strategy, JTBD and OKRs in practice.

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Those who grow do three things differently: they separate current management from strategic exploration, they establish a weekly learning cycle that transforms evidence into action, and they reduce the complexity of metrics to three interconnected levels that describe product, impact, and profit.
№ 221
del 6 October 2025
5:48 reading time — Discover why efficiency can become the greatest strategic threat. Learn to distinguish true focus from simple organizational shortsightedness. Learn how to redesign incentives and language to create adaptability.
№ 219
del 8 September 2025
5:27 read — Are company numbers a weapon or an opportunity? Prevent your OKRs from turning into micromanagement. Use check-ins to work less, eliminating unnecessary work.
№ 218
del 28 July 2025
11:40 reading time - Corporate boredom is hemorrhaging talent and the future. Ignoring innovation becomes your next big problem. Turn strategy into a game everyone wants to win.
№ 217
del 21 July 2025
3:15 reading time - The map and territory in Strategy Refresh. 3 questions to pack. How to write Purpose, Vision and Mission by letting AI interview you.
№ 216
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№ 215
del 7 July 2025
3:50 reading time - Forget strategy, at least for one today. Use the "80% ready" technique. The signal you are waiting for is precisely your procrastination.
№ 214
del 30 June 2025
3:22 of reading - Learn how to avoid fake niceness at work recognize "strategic flaccidity" and stop cooperating, start cooperating for truly shared goals.
№ 213
del 23 June 2025
12:00 reading time - Discover the question that reveals whether you are managing a to-do list. Discover why the best business goals are designed to break things down. Assign the two leadership roles needed for flawless strategic execution.
№ 212
del 9 June 2025
Weeks 1-9: Finally the strategy stops being that presentation that no one opens anymore and becomes real. Weeks 10-12: teams discover where the company is going and start rowing in the same direction. Weeks 13-16: the organization finds its natural rhythm and systematically removes any obstacles to progress.

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