Hey, happy Monday! How are you?
In this note 2 reflections, then an invitation to the next STRTGY Meeting, to be led by a woman on the go. Follow.
01. Another false start for the Metaverse.
In October Facebook changes its name, and by late 2021 and early 2022 the conversation about the Metaverse, NFT and Crypto is saturated.
Everyone is talking about it, everyone is declaring revolutionary investments and projects.
February 20, 2022, Russia attacks Ukraine. The important part of the world in which to be present returns to the real world.
At least for the time being.
02. JTBD and OKR are the most powerful strategy tools available today.
Since January, I have participated as a speaker in several events revolving around the topic of innovation, product management, and business growth (the next one will be Tuesday, March 29, 2022, a private event organized by Webeing and Sketchin), and one thing is becoming increasingly clear: the skills to invest in are psychology and data culture.
Psychology is important for understanding people inside and outside the company.
Out because their issues shape the market and change ever more rapidly. Intercepting unexpressed needs is critical, as is building brands that position themselves precisely in spaces of increasingly complex shapes.
Inside because, with the pandemic, the way of life in organizations has profoundly changed. It is not project management software or other control tools that make companies more efficient, but the building of a new sense of progress.
Data is the language of machines and the connection point between the organization and people.
Outside the enterprise, designers must learn the language of machines because people expect personalized, real-time experiences. It is no longer enough to design a sequence of static screens; new behaviors must be designed.
Inside the company, data improves the quality of conversations and the development of a culture of growth. We produce large amounts of it without realizing it, so it’s hard to make sense of it. Unless you use OKRs.
03. How do you find a new market?
Monday, April 11, 6:30 pm, we will meet Irene Cassarino, CEO and founder of The Doers, now part of the Digital Magics group. She has dedicated her entire professional life to finding new markets, working with more than 200 startups and dozens of large Italian and international companies.
Irene and her team have developed a science-based investigative approach to finding new markets. They have borrowed the tools of the FBI and to put them in the hands of anyone with an interest in systematically and effectively identifying new markets. They are tools that can be applied by anyone, without any special training, and without the use of expensive instrumentation.
If you would like to gain practical tools to intercept growth trajectories and new paths to the future, you can’t miss it. Free registration required by visiting this link.
ALWAYS MAKE PROGRESS
-Antonio
