This is the summer version of STRTGY Notes, the popular 1,000-word newsletters that more than 1,600 professionals and entrepreneurs read to understand how to unlock the innovative potential of the organizations they work with every day and create the next competitive advantage.
Hey, happy Monday,
this edition finds us in the hottest week of the year, and I wondered how I could give you a fresh breath of ideas.
Of the ideas I have selected, I have chosen to show you only those that have actually been implemented. So everything included in this email is innovation that has actually seen the light of day, which shows that it is possible to bring bold, original, visionary projects to market, quickly.
This period of apparent tranquility in which the next meeting is postponed until “after the vacations” is the best time to recharge your energy and invest in your next competitive advantage to finally stop wondering:
“Why don’t my team and boss (or my clients’ teams) support innovation in the company?”
The reality is that innovation needs discipline.
You can read this and many other newsletters, or sign up for a course for €9.99, but if you don’t have a way to apply with your team, in your company, what you have learned, nothing will change.
In the coming weeks, the third edition of the Design STRTGY for Business Innovation LIVE Program.
It will start in the second half of September, boasts an NPS of 86 points and feedback like this:
“A path that opens up lateral, absolutely non-trivial, stimulating perspectives of thought. It is like discovering a new world!”
Serena Ciriello
Senior Copywriter & Strategist at Humus Design
Lecturer of the course Strategy & Planning NABA, Rome
Attended the first edition of the program
I will explain everything in the next emails, so sign up and wait for the welcome email.
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Reimagine what is possible to do!
Happy reading!
Make yourself heard.
Designs for a socially distanced city
It’s Nice That
15 concepts from international studies designed to continue living in the city while maintaining a safe distance.
Spotify’s new Design Principles
Spotify Design
Relevant, Human, Unified. A design lesson from Spotify’s Design team. What are they for? To get everyone on the team to make decisions quickly. Every company should have them and make them public. If you don’t have them, you could steal these-I mean it!
Other inspirations? At principle.design are collected those of 195 other design teams.
BLUE OCEAN
A deodorant for those who are not afraid to say they have a sweaty butt
It is a new Direct-to-Consumer brand that extends the use of deodorants not only to underarms but to the whole body. They make sweat an opportunity for conversation, thus reaching non-customers dissatisfied with traditional products.
They are in fact a Blue Ocean brand that focuses on different values such as sustainability and psychological support by donating part of the proceeds to the Sad Girls Club.
BLUE OCEAN
The biggest innovation in the wine world since the invention of the glass bottle
Frugalpac
Okay, maybe that’s a bit of an exaggeration but I copied it from the homepage of their site… Anyway, it’s a product that defies convention by approaching non-consumers who would never buy wine in a parallelepiped of tetrapack. Plus this company shifts the value to sustainability in fact 98 percent of the bottle is recyclable.
The first to adopt it is an Italian winery, Cantina Goccia.
It is proof that it is possible to innovate in the world of wine.
PS: Do you know that there is Wine STRTGY ?
Liquor from grapes that survived Australian wildfires
Archie Rose
The disastrous fire in australia ruined the harvest me this company did not lose heart, took advantage of the surviving and “smoked” grapes to create a new category of spirits.
Lush, in partnership with Deliveroo, launches a soap that lasts only long enough to wash your hands properly
Global Cosmetics News
Designed to dissolve in 30 seconds and distributed by Deliveroo delivery people, this is the innovative way Lush has identified to be able to distribute its samples in a relevant and simultaneously useful way.
Happy Meal for grandparents and prototypes for new restaurants
Branding.news
In Sweden, McDonald’s is changing the destination of its famous product to allow grandchildren to make a loving gesture to their grandparents. The elderly are precisely the age group most at risk in this infection. You can see a preview of the restaurant project here Corona-Virus-Proof.
Fake windows and biohacking
Samsung Newsroom
SunnyFive is one of the startups supported by the C-Lab project, Samsung’s in-house incubator, which is working on a new trend of products that aim to hack the concept of home considering that we will spend a lot of time there and the way of living, as well as the cost of space, will continue to evolve in a new direction.
This fake window simulates real light and scatters UVB rays that stimulate melatonin and serotonin production.
Real windows to look at the world from an ever-changing point of view
WindowSwap
For many months we have watched the world change from our window. This project born during the quarantine, and still active, allows us to be able to share our window with the world or to watch it from a perspective other than our own.
