Hey, happy Monday!
This week’s focus is on the Process level.
For some it is as thin as a hair.
The way of working is passed down orally by the few who know how.
For others it is often like an insulating rubber wall.
To separate common sense from possible mistakes and bounce, on occasion, the problem away from one’s table.
It is here, however, that managers play the most important game.
The one that links discipline with execution.
This is where the value of a company is created along with the freedom of people.
But that meeting where you work “on the business” and not “in the business” does not appear in any calendar….
●Processes / Working at 10,000 mt.
The copywriters’ last resort is to steal a phrase from Albert Einstein like this one that fits the theme particularly well: “Folly lies in doing the same thing over and over again expecting different results.”
Do you know who else you can find on this beach that always seems to be comfortable considering how crowded it is?
Those in meetings only complain about the numbers thinking it is just inability or inattention.
But the numbers are the effect of how good the processes are.
But how often do you get a chance to stop, analyze and optimize them?
Who is authorized to do this? Who is responsible for it?
When leads are lacking, it is not the advertising that fails but the customer acquisition process.
When customers are missing, it is not the sales people who are not good, but the sales process that is the most random and “magical” of business activities.
When the client is dissatisfied with the work, it is not the client who is a 💩, but the design process that is made up only of empathy, aesthetic sense and ego instead of structure, priorities and testing.
Your schedule will already be full of moments to work together with your colleague on how to get things done, probably something you will have done a thousand times.
As they say… this meeting could have been an email, maybe a phone call, better yet a message on slack but more than anything else a page in the playbook ..
It is no accident that I used the word playbook. Precisely to describe that set of documents that codify a team’s modus operandi for systematically succeeding while having fun.
It is time to schedule the Process Meeting in which:
✓ put the phone is in Airplane Mode
✓ climb 10,000 meters above the task level
✓ talk about the how and not the what
●Processes/tools for leaders.
Those who decide to work on processes enjoy higher EBITDA, more productive meetings, and more resources to innovate–as well as more time to spend on the things that matter.
The alternative is to remain dissatisfied with people’s results and not know what to change, to get stuck on calls where you explain to everyone how to do their job.
And therein lies the key, managers do not manage people, but processes.
They identify bottlenecks and resolve them before it is too late.
They stop doing Management by Expectation and finally do Management by Real Time Numbers™.
What you see above (if you don’t see it, turn on the image download) is the STRTGY Process Framework™, a framework on which to surface and optimize the structuring of a work process.
If it has happened that a colleague of yours, or even worse a client, has asked you, “what is the next step ?“, then you need to learn more about this tool.
Do it only if it is important to you….
● PRODUCT MANAGEMENT DAY / November 26, 2021
Our friends at 20tabs have organized, for the first time in Italy, a day entirely dedicated to Product Management. A free event with big names, insights and networking.
✓ 9 wow effect speakers
✓ 7 hours of super-interesting talk
✓ 1 digital stage only
I have prepared an exclusive talk for the occasion.
I will show you how to use Jobs-to-be-Done theory to turn qualitative surveys into a product roadmap with mathematical precision. We will walk together through the steps of the process that starts with user interviews and ends by interpreting the data to influence product strategy.
See you there.
