The Head of Product Growth of the world’s largest community for business growth shares powerful tips and wisdom on how to start designing your growth strategy: from developing a culture of growth and a set of shared metrics to launch any kind of experiment within your business. Because you either do it or there is 99% chance you are going to fail.
Pedro Clivati is the head of growth at GrowthHackers.com, where he is responsible for the supervision of the process of experimentation across the entire customer journey, including all the brands assets: Community, Experiments platform, Workflow platform, University and Job board.
Before joining GH, he co-founded Contentools, a content marketing platform (acq) and took part in numerous acceleration programs (500Startups, Launch, GrowthX).
When he is not testing things, he enjoys rock climbing or surfing!
Antonio Civita is the Creative Director at LIFT-D, a small innovation company working with selected clients who want to innovate faster, with lower risks and learn throughout the process how to systematically gain new competitive advantages.
At STRTGY, he is building the biggest italian community of professionals who wants to break the innovation silos, putting strategy before execution, and build amazing extended teams.
STRTGY is a movement based on the idea that designers will be the initiators of a great transformation in the world that we will experience in the next years.
Designers, who do not just deal with design but also and mainly with business and technology, will show through their work how Customer Experience (CX) can have a positive impact on company profitability.
Transformative technologies become quickly available to everyone at the speed of Moore’s Law and are no longer a major competitive advantage.
There is a stronger need for the professional expertise that only experience is able to provide.
A combination of creativity, tech competence, psychology and analytical skills to be able to read the market and act fast.
A new way of collaboration is thus needed, inside and outside companies, to innovate and develop new, temporary competitive advantages.
So, who will be the winner? Those who will be able to fill the gap between Design, Business and Technology better and faster than their competitors.