Hey, happy Monday!
In STRTGY there is this thing: Every time someone on the team adds a task to the backlog, and enters the date they expect to finish that task, a small mathematical function calculates the percentage of the year in which it falls.
It is a small visual aid that allows anyone working with us to synchronize their intentions with their goals.
Just one of many along with:
- this one that shows you how to align initiatives and OKRs
- And that literally allows you to take the dust off the backlog.
Basically, you can find out for yourself whether it is too early or too late.
There is no need to make a call.
This I have just reported is one of the many clippings that I have not found a place Make Progress with OKRs. I could have put it in Chapter 6 where I talk about Progress OS, the Operating System that everyone can implement to engineer that galvanizing feeling of progress that moves people, but it was already so dense with information that it would have shifted your attention to a detail you can always implement once you have laid a solid foundation. Save this note for the future.
By now it is a matter of days, perhaps hours, and the book will be on the desk of those who ordered it by supporting it in crowdfunding. If you haven’t purchased your copy yet, you can go through this page to get a code to enter at checkout that will allow you to not pay shipping and get 20 percent off the cover price.
Time to move from theory to practice
This week I want to invite you to two live sessions that I will personally lead.
The first is dedicated to those who want to learn more about one of the most effective tools I described in Make Progress (two whole chapters!).
The second, on the other hand, is for those who want to rigorously apply JTBD to product and sales.
I leave all the information below,
Register and clear your schedule because, both, will not be recorded.
ALWAYS MAKE PROGRESS⤴
– Antonio
JTBD Progress Revealed
Progress is the greatest driving force known to mankind. It unites people, unlocks innovation, creates new markets.
JTBD theory makes it possible to look at the world with new eyes and understand people’s behavioral evolution in using products and services. Why they choose them, why they change them at some point.
In this masterclass I will show you:
- Because the competitive advantage is only temporary,
- How to identify competition by moving from the market concept to the arena concept,
- How to identify pricing,
- How to positively influence B2B sales,
- How to link it to the strategy and OKRs.
And I will offer you a practical way to apply JTBD to Innovation, Product and Sales.
The most important page you will write with your team.
I want to introduce you to the Strategy Focus Onepager (SFO). Of all the tools in the book MAKE PROGRESS with OKRs, this is the main document on which the most creative and strategic energy is invested.
Filling it out correctly-and executing it-can change the fortunes of the company.
And that’s why I want to invite you to a live session to explain in detail how to do it.
Strategy is often confused with dated tools designed for other purposes. I’m talking about budgets, corporate awards, slides stuffed with corporatese jargon.
But strategy is not something boring, complicated and reserved for a select few. To be executed, the strategy must belong to everyone!
This masterclass is not only for those who want to adopt or improve their adoption of OKRs-who will benefit the most-but it is for all those who are looking for a practical tool to make strategy distributed, clear and understood at all levels thus allowing activities to be aligned around tangible results.
