Hey, happy Monday!
On Friday I met with Dario De Liberis, Lead Product Manager of Qonto, in his office in Milan to finalize the lineup for today’sSTRTGY Meeting.
The offices in downtown Milan no longer contain them; they will soon move to a larger space.
Growing up with sound principles
Coordinating a large number of people requires solid principles and a strong sense of organization. Dario explained to me that The Qonto Way is based on the very same principles of efficiency developed at Toyota.
In fact, he will talk to us about what exactly TQW is, how it has been translated from the world of manufacturing to the world of finance, and how it works from the inside.
Marrying efficiency with innovation
Dario is in charge of product. TQW helps his team build a lot of things quickly but also build the right things at the right time by stressing, from the design phase, the numerical impact on the business of each decision.
The Product Operating System
One of the most fascinating things he showed me-and will show you, too, if you attend the event-is the Product Operating System.
It is essentially a 3-step production pipeline with which the product team coordinates all project phases: from Value Analysis to measurement of it.
One of the crucial moments is called Supermarket and it is the time when the “part” to be produced comes into contact with the engineers. There will be a lot to learn!
All projects are aligned with strategy through a robust set of metrics and OKRs organized in an architecture that connects leadership guidelines with the operational guidelines of teams through Programs, strategic pillars, that promote cross-functional collaboration.
Want to anticipate your questions to Dario and me? Use this link.
I’ll wait for you in the room,
ALWAYS MAKE PROGRESS ⤴
OMTM
The only metric that matters
When you can measure something, the to-do becomes incredibly clear, but as the importance increases, so does the difficulty in finding the right metric.
If you want a hand in increasing your teams’ data literacy and are unclear about how to effectively measure a particular area of business use this link (or share it with anyone who might need advice). Each week I will select a challenge to make – finally – measurable.
How to measure authority?
This request comes from the Instagram channel of STRTGY.
I will answer this question by trying to embrace more business cases, because when we talk about a person’s authority, we can also extend it to the positioning of a brand, product or service.
The first step in measuring anything is to draw the perimeter within which to go and figure out what numbers are moving.
Becoming authoritative in your field means being considered much more frequently than your competitors by those who are making decisions.
It then becomes important to understand what decisions we want to influence and especially on what touchpoints-under our control-the effect of these decisions can be measured. One of the metrics I recommend keeping track of is:
Weekly Brand+Service keyword traffic
This example applies to anything, so adapt it to your context.
If you are an ecommerce expert, and your authority is growing as a result of a number of activities you are putting in place (e.g., content on social) then it is very likely that people will want to understand more about your services and will search for “ecommerce last name.” The increase in traffic from this keyword will increase week after week as a result of the quality of your work.
The word touchpoint is so important. For example, if you wanted to measure the effect of your authority against the invitations you receive to participate as a speaker at industry events you could simply count the number of times this happens–or you could build a form so that this action becomes simple. This is why they say that if you want to improve something you have to measure it!
Tell me if this column has helped you and, if you like, reply to this message to tell me your own.
