№ 42

Questo articolo è disponibile anche in: Italiano

Culture before Strategy

Can you innovate with 100-year-old tools?
CONDIVIDI
Facebook
X
LinkedIn
WhatsApp

Hey, happy Monday.

This week is going to be busy for everyone so I will cut it short and get straight to the point. First, I want to invite you right away to the next STRTGY Meeting, one of the most important events this fall.

Thursday, November 5, 2020 6:30 pm
Culture before Strategy. Alessandro Rimassa, from the Changers team, will tell us how to install the operating system that grows businesses.

You must register to access a private session in which Alexander will deliver and explain in full detail how to apply his Company Culture Canvas.
You will receive the link 15 minutes before the event to the email with which you registered for free.

Reserve your place

 

The future of work

Everything has changed in the business world. The Internet has enabled new business models that in turn have changed the buying behaviors and habits of all of us. Certainly this pandemic has forced everyone to push on the accelerator, but one thing has never changed: management.

Cloud, smartphones, artificial intelligence, computational design, autonomous vehicles, rockets that land on feet. We have learned how to change the world within organizations that look to the future but are built exactly as they were 100 years ago when the work was all done on the ground floor of an industry that tightened bolts in sequence.

From the mid-19th century, the idea that some people were better at thinking and others at do. And those good at thinking moved to the second floor to coordinate work, define tasks, design spaces, and measure the time of those good at doing.

Information thus acquired structure and direction by moving along the line of command, from top to bottom, following the path from the corporate organizational chart.

And so straight on to the present day…. Taylor formalizes project management in 1911, Gantt invented its bar chart in 1917, the Budget was invented by McKinsey also in the early 1900s, the Work Breakdown Structure by the military in ’62, and Scrum in ’86.

We may feel innovative, but the truth is that we are using 100-year-old tools to design the future.

It was once pointed out to me that things that work are not questioned. Here, the problem is another: these theories are based on the dangerous idea that it is possible to predict and control the direction in which the world will turn, that what worked yesterday will work tomorrow, that all you have to do is get organized and hire someone better at controlling others to improve the balance sheet.

I would like to be proven wrong, but very few budgets have passed the meeting with the first DPCM.

A new operating system

Like your computer’s operating system, culture works in the background. It is that unwritten set of rules that modifies behavior among people, adjusts priorities and makes decisions.

The current operating system has a big bug that needs to be fixed immediately: it is the way of thinking that performance is the result of compliance with bureaucracy.

As if it is enough for everyone to follow the rules to achieve the goal. And so we have hundreds of complex procedures for doing simple things, we have people who codify them and people who authorize them. People who command and people who control.

What would happen instead if instead of rules we simply created the conditions for better work?

What would happen if instead of using bureaucracy to delegate responsibility we allowed everyone to achieve their own goals?

That’s why I invited Alessandro Rimassa, an expert in future of work and digital transformation to show us how to update the operating system of our companies to enable people to respond faster, coordinate better, and react more agilely.

Alessandro founded Changers, Italy’s first community dedicated to professional growth and transformation, and first Talent Garden Innovation School. He also directed Research Center and School of Communication and Management of IED, the European Institute of Design. He is the author of seven books, including. Company Culture and the best seller Generation Thousand Euros, and edited Tag Books, the first Italian series of books on digital innovation published by Egea, a publishing house of Bocconi University.

I would be happy if we could continue to talk about it together Thursday, November 5 at 6:30 p.m., live. Reserve your seat if you haven’t already done so.

Can’ t wait to work together.

Good work!
Make yourself heard.

Don't miss the next Notes. Every Monday at 7:00 a.m. Free.

Tools and frameworks to unlock innovation in your company and apply Design Thinking, Blue Ocean Strategy, JTBD and OKRs in practice.

Continua a leggere

№ 240
del 13 April 2026
How to create missing time, measure your focus ratio, and design your personal concentration system, using your data.
№ 239
del 23 March 2026
Why do the best strategies seem wrong? I've collected 14 companies that have won with strategies no one would have given a cent to. Includes exercise.
№ 238
del 16 March 2026
Entrepreneurs and managers carry different risks, have different priorities, and often make decisions about different companies. Discover how to transform this gap into a strategic framework that works.
№ 237
del 9 March 2026
The fastest companies don't do everything faster. They manage two different rhythms. Here are the 5 strategic tensions and the 10 tools to manage them without losing control.
№ 236
del 2 March 2026
While you update your resume, someone is creating the future. Companies are no longer looking for those who "know how," but those who decide what should be done, starting with the case that shook Silicon Valley in 82 days.
№ 235
del 23 February 2026
Every previous technological revolution first changed how we used our muscles, then our brains. This one is different.
№ 234
del 16 February 2026
Why the most competent managers procrastinate on the most important work. The Theory of Temporal Motivation. A 3-minute exercise to defuse everything.
№ 233
del 9 February 2026
I took the 2030 strategic plan and mapped it out using the MAKE PROGRESS® tools. I'll show you how I did it, piece by piece, so you can apply the same method to your company.
№ 232
del 2 February 2026
4:37 read — How to find the one thing your competitors can't (or won't) copy.
№ 229
del 1 December 2025
6:39 read — How to fix lack of focus, data gaps, and departmental silos.
№ 228
del 24 November 2025
2:39 read —What if we protected strategy time like we do vacation time?
№ 222
del 13 October 2025
Those who grow do three things differently: they separate current management from strategic exploration, they establish a weekly learning cycle that transforms evidence into action, and they reduce the complexity of metrics to three interconnected levels that describe product, impact, and profit.

Leggi il primo capitolo gratis

Scopri come gestire la Strategia per Obiettivi, misurare i progressi con OKR e KPI, e crescere più velocemente della competizione.