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Questo articolo è disponibile anche in: Italiano

Launch OKRs before your competitors

2:59 of reading - Contribute to the Book and get behind-the-scenes access.
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Hey, happy Monday!

I decided to write a book together with you….

A book about OKRs. A book that it is high time to write.

Finally in Italy, the topic is spreading, thanks in part to the great outreach work being done by Luca Barboni, who is using them effectively and talks about them often in his live shows on Twitch e YouTube, to Matteo Sola and Francesco Frugiuele’s beautiful book “OKR Performance” published by AYROS. which I recommend, and to many fine professionals who add their voices to the conversation.

I have read a lot about OKRs. Maybe too much. You probably have too.

We know when they were born.

Who invented them.

We know that they work. 

We know about the history of Google, the example of the football team and the (beautiful) one of Noah’s ark

In the end, it seems all it takes is one goal and three key outcomes each and it’s done: we’re using OKRs!

OKRs are easy only on other people’s companies…. 

But it is on ours that they become incredibly complicated.

The reason for this difficulty is because OKRs are a strategic tool unheard of in organizations as we know them today. 

You cannot open up an old institutional presentation, copy the vision from one slide, the mission from another (assuming they are there and make sense), nor can you take the annual budget, the budget estimate, the business plan or the managers’ bonus and try to decline key objectives and results by simply pasting the same numbers into a different table.

Those who decide to adopt OKRs are deciding for the sake of their company (or project) to start working in a radically different way. Faster, more effective, more motivating, more ambitious, more practical, more transparent, more honest, more innovative, more strategic.

Think of all the time invested to date in reading articles, books, or watching YouTube live streams-where has it gotten you?

They just tell you the end of the story.

Of when everything became clear. 

Of when negotiations with teams are concluded. 

Of when the results are in and you can finally show a nice graph.

But what is in between theory and practice?

What does that no-man’s land full of inclusive meetings, messy spreadsheets, demotivation and a sense of inadequacy look like? 

The book I want to write with you will talk about exactly how to deal with this.

Of a method, step by step, by which it will be possible to implement this powerful methodology, in less than 90 days.

It will not be a book for everyone. 

It will be a very specific book.

It will be designed for those who are really determined to use OKRs and become, or identify without fail, theExecutive Sponsor o OKRs Champion who will be able to act as an internal Coach and make sure the project takes off smoothly.

It will provide clear and practical guidance on how to 

  • bring out the strategy
  • align teams
  • set priorities 
  • organizing its architecture of OKRs
  • scheduling the pace of meetings
  • steering in the right direction

But more importantly to really use them to grow.

Contribute and launch OKRs before your competitors.

It will be hard work. But I am ready to commit myself only if I can count on your help as well.

I will cut out all the content you can read elsewhere and replace it with the real experience of professionals who are already using it successfully and those who want to adopt the method before it becomes public.

I also want to make sure that I don’t forget any topic that is important to you and help you right away.

Whether you have already tried implementing them or are simply but sincerely interested in the methodology, I have prepared a short questionnaire, only 5 questions, that will give you access to the behind-the-scenes work on the book.

Here is the link. 

Candidates for the launch list

It’s going to be a good trip. Let’s leave right away!

Good work!
Make yourself heard.

Non perdere le prossime Note. Ogni lunedì alle 7:00. Gratis.

Strumenti e framework per sbloccare l’innovazione in azienda e applicare praticamente Design Thinking, Blue Ocean Strategy, JTBD e OKRs.  

13 November 2023, 18:30

Abbiamo invitato Mirko Spinelli, Responsabile delle PMI in Italia di Salesforce, per condividere strategia e visione da un leader di mercato e aiutare gli imprenditori nella community ad evolvere i propri sistemi di vendita a costruire relazioni solide con il mercato anche grazie all’utilizzo delle nuove tecnologie come l’AI.

3 August 2023, 12:30

Scopri i risultati del più grande studio data-driven mai condotto sull’utilizzo degli OKR in oltre 400 aziende nel mondo. Evento in lingua italiana, per le aziende italiane.

29 June 2023, 12:30

In un’epoca in cui l’intelligenza artificiale e la saturazione del mercato rendono sempre più difficile raggiungere il pubblico desiderato, è fondamentale trovare nuovi modi per innovare la strategia aziendale. Questo evento ti offre l’opportunità di farlo utilizzando come input la forma più preziosa di dati oggi disponibile: quelli sul comportamento reale delle persone. Nel corso dell’evento, Massimo Giacchino presenterà un nuovo approccio alla strategia di marketing.

27 March 2023, 18:30

Have you ever seen what a real OKR program looks like? For many, OKRs stop at a series of spreadsheets shared in Google Drive, and for those who don't have high demands, that's fine. But those who actually use OKRs are running in a different grand prix. This is an official invitation into the pits.

13 February 2023, 18:30

Ogni volta che si parla di OKR, e della loro adozione, la conversazione si trasforma in uno spot. Non questa volta! In questa sessione dal vivo, nello spirito che contraddistingue i nostri incontri, affronteremo in dettaglio gli errori più spinosi, ci metteremo in condizioni di ascoltare il ticchettio prima che esplodano le bombe, e daremo le istruzioni per disinnescarle con facilità.

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del 2 December 2024
10:08 a.m. reading - Learn the main causes of OKR failure and how to avoid strategic pitfalls. Why absent leadership, lack of direction and scattered energy hold teams back. Learn which MAKE PROGRESS® tools to use to manage strategy by objectives.

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Scopri come gestire la Strategia per Obiettivi, misurare i progressi con OKR e KPI, e crescere più velocemente della competizione.