Hey, happy Monday!
I am happy to introduce you to an all-new newsletter.
At least for a while (remember this is an experiment).
STRTGY was born in the most Spartan of ways. A Google Docs sheet, a standard template in a free MailChimp account, a landing page with a form.
90,000+ words later, STRTGY has become a large executive team with 3,000+ leaders who decided to work in a radically different way.
I wouldn’t know if it’s the greatest of anything: of Italy, of Europe, of the World? It matters little.
What matters is that its mission has not changed: To give leaders back time to think about strategy..
We all have the same 24 hours. And because you are leading a team, engaged in an important mission, your time needs to be respected and protected.
That is why, next to each note, the average reading time is always indicated-you decide whether or not to invest, or not, the most precious coin you have.
The new design was rethought thanks to everyone’s valuable feedback. It has been optimized the readability of information.
The contents will be shorter but denser and accompanied by links that you can consume throughout the day. That is why I suggest you move the note to the section Main of your email program or Gmail account and to click on the ☆ so you can keep our emails handy when you need them.
Many of us read the STRTGY Notes early in the morning or in the evening before closing the day. The layout has now also been refined for those who have set their device in the dark mode so that you can protect yourself and others from the light of the screen.
Each block of information is color coded and refers to the 4 levels of the STRTGY Maturity Index:
● People
● Processes
● Products
● Profits
If you don’t know them yet, don’t worry, they will soon become familiar. Each note will be thematic and you will recognize it, before you open it, by the color of a simple emoji in the subject line.
That’s pretty much all there is to know about the new layout. I hope you like it.
Probably some corners will need to be smoothed, and something in the code will need to be fixed, remember to leave feedback when you read it, it matters a lot to me.
In the meantime, I leave you with the content that is the real reason you are here.
Have a wonderful day!
Always Make Progress!
● Products / B2B SaaS on TikTok
Time is like a treadmill. The future surely comes even if you are not prepared, and you cannot lower your speed to gain room to maneuver.
The most innovative companies and especially those that have products that we can call distruptive, know this metaphor so well that they build their growth strategy on it.
And how do they practically do that?
They make their product become the fundamental habit of future decision makers and they do this while building the product itself.
As opposed to companies that bring solutions to the market established trying to immediately sell the finished product to decision makers before a competitor does.
The last example is that of Notion which has just reached 10 Billion in valuation.
From 2012, the year of its founding, to today, Notion is truly delivering on its promise to become the only workspace for all teams, especially the teams of the future!
And who are the team members of the future? Kids going to college today.
And where do they spend most of their time? On TikTok – Kaboom!
Try taking a look on TikTok at the hashtag #notion. At the time of writing, it has 82+ million views.
The most recurrent video goes like this: “Last week. What is Notion? – Detachment – Screen shot on the computer showing a perfectly organized life in tables, lists, checklists and dashboards.”
An army of future professionals who organize their days today, between tasks and training, but who will tomorrow will be the distributed workforce of corporate teams of all sizes.
Of course, Notion is already ready to enter the enterprise, especially with the recent release of the API and acquisition of Automate.io, an Indian alternative to Zapier, which enables integrations with more than 200 other services.
Probably someone in the company is already using it without your knowledge….
As has already happened with Slack or MailChimp…
Does it sound familiar?
This category of products that are used in a carbonara fashion on the periphery of the organization by top nerds looking for a more efficient way of working. The experience is so positive that gradually the tool is adopted by more and more people until it is necessary to upgrade to a premium license.
Sales teams do nothing more (so to speak) than look at data, particularly account populousness and activity, to intercept ready-to-buy customers partly because it would be more inconvenient for the organization itself to switch to a new tool than to accept the upgrade.
What is needed to implement this strategy?
- Valuable features available for free
- Ease of adoption (sign up to first success)
- Ease of deployment (team onboarding)
- Community Club building
● LINKS.
🔥 What you just read is the Reverse Funnel strategy. If you want to go more in depth here is the original post by Ben Chestnut, the founder of MailChimp, written in 2013. It is still incredibly valid. Contrary to what you may be thinking, it is a strategy suitable for those with little budget but imposes a major strategic shift.
🔌 An effective framework for a B2B content strategy that makes extensive use of JTBD.
🧬 Startup Genome has released the Global Startup Ecosystem Report 2021, and you can find theanalysis by sector.
📝 Jony Ive’s new website is made up of only a few words.
