Hey, happy Monday!
The next notes will be different from what you have read so far.
I wanted to inform for two reasons.
The first is the most important.
Your progress matters a lot to me
This project would not exist without your support.
I do not say this out of cuteness or because it is simply the classic phrase appropriate for this particular paragraph. I really say it, it is confirmed by the numbers and, among others The Republic.
STRTGY was not born with the goal of being the most beautiful newsletter, nor the most followed in Italy. I decided to devote my time to STRTGY with the ambitious goal of creating the newsletter with the highest impact per email leaders have ever received.
90,000+ words already published, every Monday at 7:00, aiming to narrow the gap between Design, Business and Technology for those of us who are called upon to lead and increase the value of our teams and the organizations they work for.
💡 They are all available for free here.
So how has the journey been so far?
If you have enjoyed what you have read so far, take a few minutes to tell what your experience was like at STRTGY.
No change is permanent,
but what you learn instead will
The second reason I decided to inform you about the upcoming changes is to tell you that if there is no benefit especially for you, we will take a step back by going back to the previous version and continue from there.
If you do not like the new version, do not unsubscribe but leave feedback and wait for the experiment to end.
This is just good Design practice. It is the least expensive and most constructive way to introduce feedback into the design process.
The problem with most strategies is that they are stories that always lack the main protagonist: those who will use the product.
When I ask managers “how come you haven’t talked to your customers about this new project yet,” the most common response is that “it’s premature to involve them in the early stages because we can’t afford to ruin our reputation.”
Instead, I believe that I would ruin reputations if I implemented something that no one wanted, that clogged the e-mail with useless and superficial content and that did not give us back the time to think about the strategy we needed.
Today we can test the next version of our business in hours, not months.
And this is unquestionably true for both a small community like ours and a multinational corporation.
There are no unfaithful consumers. There are products that no longer meet the needs of those who chose them. People buy progress in their own lives.
No. 62 – Everything is a product
Thank you in advance for your time.
It is a scarce resource and I am here to respect it.
Good work!
Make yourself heard.
