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Questo articolo è disponibile anche in: Italiano

Social Media, Brand Journalism and Brand Activism

2:19 of reading- STRTGY Meeting with Francesco Oggiano. Workshop with Antonio
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Hey, happy Monday!

Super short this week so as not to steal attention from the live events that are certainly denser and richer in content and interaction.

Tonight, Monday, March 21, 6:30 p.m.

STRTGY Meeting with Francesco Oggiano author of SociAbility. We will talk about Social Media, Brand Journalism and Brand Activism.

Your organization is also a media company. We will learn from Francesco Oggiano the basics of journalism and new trends to communicate better, build trust and have customers who will be part of your movement. We will look at some Italian (and non-Italian) examples and give practical advice. You can’t miss it.

Wednesday, March 23, 6:30 p.m.

The Growth Machine Workshop, dedicated to those who want to gain clarity on strategic priorities and accelerate the adoption of OKRs.

Maximum of 10 people for 90 minutes of intense, guided work with the goal of codifying the mechanics of growth into a single outline, valid for every level of the organization, from which to begin the work of defining key metrics, goals and outcomes.

I have conducted this workshop with leaders of organizations in Italy and abroad, and years after its design, the Growth Machine continues to be the most stable element of the strategic and innovation framework of the organizations that have adopted it. It is as powerful as it is simple.

It is necessary to purchase a Pass. This allows you to have colleagues who are really motivated to work with you in the room and, at the same time, support the project by accessing (in the most cost-effective way possible) the tools developed at STRTGY.

Workshop participants benefit from a full refund guarantee. If you have taken part in the workshop properly prepared and despite working together you feel that you have wasted your time, I will refund 100% of your PASS immediately, just email me with your feedback.

Near future

The calendar of upcoming events and access to on-demand Replays, is available here strtgy.design/events

These are not webinars. These are real strategic calls with the host! You can turn on the webcam and microphone to intervene! Isn’t that great?

Increasing these appointments is the way to concretize in practical work sessions all the knowledge available for free here. It is my commitment to move from theory to practice as well as an opportunity to collaborate with incredible professionals who are changing the course of their organizations.

I look forward to telling you about the projects I am working on for the next quarter* along with many fellow travelers.

I plan to meet you soon. I do care!

ALWAYS MAKE PROGRESS

– Antonio


* Yes, I wrote quarter instead of quarter i.e. quarter because it is a good strategic planning practice that I use in STRTGY (and that organizations that follow OKR programs also use), I will tell you the details in the book I am writing and in next Monday’s newsletter.

Non perdere le prossime Note. Ogni lunedì alle 7:00. Gratis.

Strumenti e framework per sbloccare l’innovazione in azienda e applicare praticamente Design Thinking, Blue Ocean Strategy, JTBD e OKRs.  

13 November 2023, 18:30

Abbiamo invitato Mirko Spinelli, Responsabile delle PMI in Italia di Salesforce, per condividere strategia e visione da un leader di mercato e aiutare gli imprenditori nella community ad evolvere i propri sistemi di vendita a costruire relazioni solide con il mercato anche grazie all’utilizzo delle nuove tecnologie come l’AI.

3 August 2023, 12:30

Scopri i risultati del più grande studio data-driven mai condotto sull’utilizzo degli OKR in oltre 400 aziende nel mondo. Evento in lingua italiana, per le aziende italiane.

29 June 2023, 12:30

In un’epoca in cui l’intelligenza artificiale e la saturazione del mercato rendono sempre più difficile raggiungere il pubblico desiderato, è fondamentale trovare nuovi modi per innovare la strategia aziendale. Questo evento ti offre l’opportunità di farlo utilizzando come input la forma più preziosa di dati oggi disponibile: quelli sul comportamento reale delle persone. Nel corso dell’evento, Massimo Giacchino presenterà un nuovo approccio alla strategia di marketing.

27 March 2023, 18:30

Have you ever seen what a real OKR program looks like? For many, OKRs stop at a series of spreadsheets shared in Google Drive, and for those who don't have high demands, that's fine. But those who actually use OKRs are running in a different grand prix. This is an official invitation into the pits.

13 February 2023, 18:30

Ogni volta che si parla di OKR, e della loro adozione, la conversazione si trasforma in uno spot. Non questa volta! In questa sessione dal vivo, nello spirito che contraddistingue i nostri incontri, affronteremo in dettaglio gli errori più spinosi, ci metteremo in condizioni di ascoltare il ticchettio prima che esplodano le bombe, e daremo le istruzioni per disinnescarle con facilità.

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