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Happy Monday!
You know that exact moment when “working hard” stops working?
Up to a certain point, your intuition is enough, along with the team’s heroics and a few sleepless nights, and the results come in. That wonderful, exhausting, chaotic pirate phase…
Then something breaks.
The team grows, but execution speed slows down.
Revenue goes up, but margins get thinner.
Meetings multiply, but making decisions gets harder and harder.
If you’ve put off working on strategy for years, you may have accumulated an invisible debt on your company’s or career’s balance sheet—but one you can feel in everyday life.
We call it strategic debt. And in this note, I want to tell you about three tools you can install right away to free yourself from it.
Join Workshop Week: 3 days to install the Core of the operating system
I’ve decided to do something different from the usual.
No courses recorded months ago. No long-winded presentations to watch in another tab.
I’ve organized a live Workshop Week: February 2, 3, and 4.
Three focused, hands-on sessions to install the three fundamental components of your strategic infrastructure.
- Monday, February 2, 2:00 PM: North Star Metric Workshop
- Tuesday, February 3, 2:00 PM: Growth Machine Workshop
- Wednesday, February 4, 2:00 PM: KPI Chain Workshop
You can attend a single workshop for €170.
Or you can get the full Bundle for €400 (instead of €510).
If you’ve read “MAKE PROGRESS with OKRs” and left a review on Amazon, I’ll reward you: send me a screenshot by replying to this email and I’ll take another €50 off.
And if you decide to get serious and join Cohort 6 of the implementation program (starting in February), I’ll deduct the full cost of the workshops from your program fee.
That means this week’s training is literally free.
How to get your tickets
Workshop tickets are issued in each attendee’s name. Change the quantity for each member of your team and enter their names in the designated field.
The link will already have your discount applied. If it doesn’t, add the code BUNDLEWW.
If you’d rather attend a single workshop, remove the ones you don’t want to attend from your cart.
1. North Star Metric: replace opinions with direction
If you could look at just one number, what would it be? Revenue? Margin?
The problem for most teams isn’t a lack of motivation. It’s a lack of clarity about what really matters.
Marketing wants more budget. Sales wants more leads. Teams want more time.
The further you get from financial figures, the harder it is to know what to do.
Everyone optimizes their own little corner. And the company stands still.
The North Star Metric (NSM) provides direction. It measures the value your customers get from you, and the value you get from them. At the same time.
When you install an NSM correctly, this is what happens:
- Cut the fluff: if a project doesn’t move the North Star, it doesn’t happen. Period.
- Align departments: marketing, product, and sales stop fighting each other and start looking at the same number.
- Predict the future: the NSM is a leading indicator. If it goes up today, revenue will go up tomorrow.
Join the North Star Metric Workshop
On Monday, we won’t look for some random metric. We’ll build the compass that will let you decentralize decision-making. We’ll identify the single most important number for your specific business model.
What will you take back to the office?
- The thinking we’ve developed together
- A number ready to be measured
- An execution plan
2. Growth Machine: build the engine
What would your work look like if you could understand and replicate only what has worked so far—and get so good at it that your quality and margins would skyrocket?
Most companies see growth as a straight line: effort → result. Then you stop and have to start all over again. It’s exhausting.
The Growth Machine is a cycle. Every output becomes the input for the next step.
The harder you push, the more kinetic energy you build up. It’s tough at first, but then momentum takes over and the company starts running on its own.
It’s work built on precision, routine, and consistency. It may seem boring. But that boredom produces unstoppable results.
Join the Growth Machine Workshop
On Tuesday, we’ll stop looking for marketing “hacks.” We’ll design your flywheel and the virtuous cycle where every customer you acquire makes it easier to acquire the next one.
What you’ll take back to the office
- Your repeatable growth system
- The alignment mechanism for teams and initiatives
- Execution playbooks and a custom GPT to keep working with your team
3. KPI Chain: connect daily work to EBITDA
This is the missing piece in 90% of strategies.
There’s an abyss between strategic goals and the to-do list.
The KPI Chain is the bridge between processes and results.
It’s a logical, mathematical, unbreakable chain that connects the smallest action (e.g., “send a cart recovery email”) to the biggest result (e.g., “Operating Margin”).
Without a KPI Chain, numbers are just… numbers.
With a KPI Chain, numbers are levers.
If you know that moving lever A (email open rate) affects lever B (click rate), which moves lever C (conversions), which raises metric D (revenue)… then you know exactly where to focus your efforts.
Join the KPI Chain Workshop
On Wednesday, we’ll map your cause-and-effect chain. We’ll connect vanity metrics to health metrics, all the way through to financial results, making the impact of every single action visible.
What you’ll take back to the office
- A proven technique for extracting metrics and making them actionable
- The KPIs to start tracking right away, with no further investment, to map your strategy
- The KPI Book to share with your team
From theory to practice, together
I’m not inviting you to “learn stuff.” I’m inviting you to set aside 90 minutes over the next three days to repair your company’s engine while it’s running.
Will it be hard work? Yes.
Will it take focus? A lot.
But the alternative is to keep driving blindfolded, hoping the road is straight.
Offer summary:
- Individual workshops: €170 each.
- Workshop Week Bundle (all 3): €400.
- Reviewed the book on Amazon? Send me a screenshot: €350.
- Joining Cohort 6? Free (100% deducted from your enrollment fee).
Get the Workshop Week Bundle for €400 →
See you in the STRTGY Lab!
ALWAYS MAKE PROGRESS ●↑
Antonio
