Hey, happy Monday!
While very serious, what happened at Silicon Valley Bank[here and here from the NYTimes] will not affect either your company or your job.
Unless you fall into one of these scenarios for which it is right to be concerned:
- You work in a tech company in the U.S.
- Your main customers are American tech companies
- You have invested in American companies
- You invested in crypto
This is just noise.
Not solving your company’s problems will have far greater consequences.
This note is for those of us who remain focused on what we can control.
⤴⤴⤴
John Doerr has released a 4-week course and it is beautifully done!
If you want to learn OKRs from the people who made them famous, you can do so today.
It is based on his book, Measure What Matters. The one with which most of us fell in love with this powerful goal-setting methodology.
There are more than 24 hours of videos, materials to read and exercises to complete.
The best part? It’s free. It is published in partnership with Coursera and you can sign up here*.
* Full disclaimer: there is no affiliation and I make no money from recommending it.
Why am I strongly recommending this course?
For three reasons.
1/ As I said before it is beautifully done and worth your time.
2/ Soon working for goals will be the main benefit every company offers to attract talent. Have you noticed how frequently it appears in job descriptions? Here’s an example: Satispay in this LinkedIn post from over 200 reactions attracts candidates who no longer want to be stifled by bad management. “Have you always wanted to work in an open, goal-oriented, growth-oriented company?” I would be amazed at the opposite… It is the most talented people who ask to work with OKRs!
3/ Your team is probably already training on this topic with low-cost, low-quality courses that are available online today. Fragmented, unclear and blatantly imported concepts. This one by John Doerr is the gold standard. I not only recommend that you take this course yourself but that all your colleagues can do so. All the more because it costs nothing!
From bedside table to desk
Knowing the basic concepts of the methodology, will take reading MAKE PROGRESS with OKRs (use code STRTGY20 to get the dedicated community discount) to a whole different level. Guaranteed.
Although I have made every effort to make the book simple and enjoyable for those new to OKRs, this is a power user‘s book. For those who want to move quickly from theory to action.
When I am affectionately told that it has been put on the bedside table, I feel compelled to invite you to choose something lighter before falling asleep and move it to your desk. That’s where you can really change things! Some people thank me and we meet to practically go over a few concepts.
From theory to action
Without a strategy any goal will be so generalist that it will get you nowhere except to stand dangerously still, for too long, in the same place.
And apparently from this survey, not having a strategy, seems to be a very common strategy! Seriously, don’t do it!
I called STRTGY, so, for a reason. To make strategy, its conception, its execution, its measurement, the most energizing activity anyone can do in the company. So here’s what I thought.
Also this week, I have provided two sessions of working together live in which anyone can participate and get experiences like these:
“It kept me glued to the screen” – Roberto Persia
“The fact that you can pass me the same interesting content even twice is significant! :)” – Andrea Paternoster
“Want useful tools to evaluate your strategy or to check up on where it’s taking you? I recommend the classrooms at STRTGY” – Elena Zondini
➀ JTBD Revealed LIVE Tuesday, March 15 from 12:00 to 1:00 p.m.
We will discuss how to identify key features of your offering to align Marketing, Sales, and Operations teams by truly putting the customer at the center using the JTBD framework. A key step in strategic definition.
This session is useful for anyone working in Marketing, Product, Sales but also preparatory to the next day’s session.
- Lock your calendar before it’s too late by clicking on the service you use Google Calendar / Outlook / Yahoo / Office365 so unexpected appointments won’t arrive
- Register your participation here. You will receive the link 15 min before the event.
- Invite your colleagues by sending a message on Whatsapp by clicking here
➁ Strategy Focus Onepager Wednesday, March 16 from 12:00 p.m. to 1:00 p.m.
I will show how to have the entire strategy on a single page to be quickly compiled, updated, and distributed to the teams that will need to execute it.
The canvas we will work on is used by companies from 2 to 11,000 people and is the first strategic tool in the method MAKE PROGRESS.
- Again, block your calendar before an unexpected commitment arrives Google Calendar / Outlook / Yahoo / Office365
- Register your participation here. You will receive the link 15 min before the event.
- Invite your colleagues by sending a message on Whatsapp by clicking here
See you in the room?
ALWAYS MAKE PROGRESS ⤴
– Antonio
