Hey, happy Monday!
This week is full of appointments for us in the STRTGY community .
Thursday, May 20, 6:30 p.m.
As you may have seen in the opening, Thursday at 6:30 p.m. we have a meeting with Giuseppe Stigliano to talk about how to adapt business strategies to the context.
It is a hot topic that everyone fills their mouths with words that don’t help anyone such as VUCA, “navigating uncertainty,” “embracing change,” and other words of consulting jargon.
(Personal opinion: we have a problem with these words).
Probably the title we chose also falls into this semantic area, somewhat like how mediocre copywriters start with “in the beautiful setting”… My fault 🙋🏻♂️
Another option was “How to survive in times of constant change.” Different but not better…
But when I met Giuseppe on a brief call to invite him, I was struck by his candor and frugal pragmatism that you wouldn’t expect from someone who has 200 creatives working under him with prestigious brands…
It made me realize that this is an urgent thing to talk about no matter what words I had used to promote the event.
AC: “Joseph, give me an example. Tell me about a CEO who implemented a winning strategy by beating everyone.“
Joseph Stigliano: “You want to know? My fishmonger. Since the lockdown he has been using Whatsapp to create what in some meetings they would have called a “conversational-ecommerce-platform.” He created a group in which he would post pictures of his products and people would privately re-post them to him along with their weight and address. With his truck, he would deliver fresh fish the same day. In fact I’ll tell you more, because of the chat thing he was able to create a little CRM for himself and now he sends personalized messages to his customers. For example, he knows I like bream and sends me a message before they run out. It is better for his business model, better for my customer-experience. Any company would probably still be having unnecessary meetings…”
It is obvious that this is an extreme case. But how can we learn from these examples?
Agile, Design Thinking, Workshops… how can we transform them from “consultant shows” and “ceremonies-forlorn” to “super-powers” that people in organizations can use to adapt the way they create value to people’s new behaviors?
How can we do this faster than our competitors?
You can’t miss it on Thursday. It’s free. And you have no excuse.
Register before spots run out, only 100 people are allowed in the Zoom call. Request the link to participate.
Wednesday, May 19, 10:00 a.m.
On Wednesday, I will be a guest speaker at theFMX, the Florence Marketing Festival. It is the most important Festival on the topics of Marketing precisely held in Florence physically in the spaces of the Impact Hub but, for obvious reasons, this year it will be completely online.
Here you will find the Schedule of interventions.
As you can see I will be the first and I will talk about OKRs and Marketing.
The event will be held on Coderblock, it will be a bit like Second Life, and you will be able to chat with anyone… As soon as you sign up you will receive access and instructions.
For you who are subscribed to this newsletter, the ticket will not cost €99 but you will be eligible for a 70% SUPERSEGRET discount
You must be subscribed to the newsletter to receive it. (If you are not subscribed do so now and reply to the welcome email explicitly asking for the discount code. If you are already subscribed look for Note No. 70 in your emails)
There will be Paolo Iabichino, Luca La Mesa, Giorgio Soffiato, Gianluca Diegoli, Karim Bartoletti–and many others. How can you miss them?
You can’t.
That’s all or maybe not…
There will still be a lot of news so make sure you do these two simple simple things:
- Forward this newsletter to anyone who you think should work less on tools and more on strategy. Do so by clicking here.
- Move this email from the Promotions or Updates tab and put it in Main. I recommend you also click on this little arrow to mark the email as important. Because it is, right?
Good work!
See you Wednesday morning and Thursday evening.
Make yourself heard.
